GROUP 4 Fhemicar Celoso Benny Chin Benny Hsiao GROUP 4

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Presentation transcript:

GROUP 4 Fhemicar Celoso Benny Chin Benny Hsiao GROUP 4 Fhemicar, Benny, Benny Background Issues Analysis Recommendation Discussion GROUP 4 Fhemicar Celoso Benny Chin Benny Hsiao

Company worth: 13 Billion Sells service, products, events coupons GROUP 4 Fhemicar, Benny, Benny Background Issues Analysis Recommendation Discussion Company worth: 13 Billion Sells service, products, events coupons Brokerage B2B and B2C Fhemicar

Small business losing a lot of money GROUP 4 Fhemicar, Benny, Benny Background Issues Analysis Recommendation Discussion Small business losing a lot of money Not adding value to the retailer No barriers for competition Fhemicar

Groupon Retailers Business Strategies Groupon Now Fhemicar, Benny, Benny Background Issues Analysis Recommendation Discussion Business Strategies Groupon Retailers Groupon Now Selling additional products Daily deals

Revenue Model Selling company’s products/services GROUP 4 Fhemicar, Benny, Benny Background Issues Analysis Recommendation Discussion Revenue Model Selling company’s products/services IPOs in late 2011 which earned the company millions of dollars

Value Proposition Unique ways to attract customers Hyperpublic system GROUP 4 Fhemicar, Benny, Benny Background Issues Analysis Recommendation Discussion Value Proposition Unique ways to attract customers Hyperpublic system Daily email deals

Porter’s Five Force Analysis GROUP 4 Fhemicar, Benny, Benny Background Issues Analysis Recommendation Discussion Porter’s Five Force Analysis Threat of new entrants only very low barriers to enter very competitive very easy to enter the market Threat of substitute products or services high examples: Amazon, Ebay Bargaining power of customers (buyers) high bargaining power customers have a total control

Porter’s Five Force Analysis GROUP 4 Fhemicar, Benny, Benny Background Issues Analysis Recommendation Discussion Porter’s Five Force Analysis Bargaining power of suppliers retailers have high bargaining power Intensity of competitive rivalry a lot of competitors examples: RetailMeNot, Zulily, Coupons, LivingSocial

Loyalty Program Deal Management Deal Customization GROUP 4 Fhemicar, Benny, Benny Background Issues Analysis Recommendation Discussion Loyalty Program Deal Management Deal Customization

What benefits will Groupon have in making GrouponNow? Fhemicar, Benny, Benny Background Issues Analysis Recommendation Discussion What benefits will Groupon have in making GrouponNow?

Online Discussion Questions GROUP 4 Fhemicar, Benny, Benny Background Issues Analysis Recommendation Discussion Online Discussion Questions

What you will recommend Groupon to have a competitive advantage? Fhemicar, Benny, Benny Background Issues Analysis Recommendation Discussion What you will recommend Groupon to have a competitive advantage? In your opinion, is Groupon an innovative company? Groupon added a lot of new features starting 2011 when they released GrouponNow, implementations of mobile payment and the purchase of hyperpublic. How has this helped Groupon attract more consumers and how have they changed now in 2015?