Analyze and Evaluate an Advertisement

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Presentation transcript:

Analyze and Evaluate an Advertisement Name: Hawra Al-Abkari ID: 201102200

Outline Background of the advertisement The advertisement Persuasion tactics Effectiveness Summary

Background of the advertisement About Dettol soap. The length is 31 second The advertisement describes how Dettol can clean your body and protect it from germs. Aimed for all ages to take care of themselves and their families.

The Advertisement http://www.youtube.com/watch?v=dObj0th1G4Y

Persuasion Tactics What are the tactics that make people believe in this product ?

Reasoning errors - Do they have any reasoning errors?

Effectiveness What is your final opinion of the advertisement ? Is it effective ? Why\ not ? How would you make it more effective ?

Summary The advertisement is short and not boring. Also, it is effective and interesting. Because it is well-tested by expert people, it gives people more confidence and satisfaction.

Thank you for listening