Sponsorship increases awareness of range

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Presentation transcript:

Sponsorship increases awareness of range What: Noel Leeming’s sponsorship of Wheel Of Fortune Why: To increase awareness of the range of products and increase brand likeability How: On air sponsorship week nights at 5.30pm. Banner ads on tvnz.co.nz Results: Reach of all sponsorship components grows to 70% over 13 weeks After 13 weeks 40% of Noel Leeming’s target remember their sponsorship of Wheel of Fortune Noel Leeming’s First Mention Awareness grew 29% Noel Leeming rose from 2nd place to be the most preferred store Those who think Noel Leeming always have the best range of brands or products rose by 16% The perception that Noel Leeming are the market leaders increased by 16%. Source: AGB & Colmar Brunton Research