DOVE PROF BY: SATYAWAN BAGWE PRESENTED BY: POOJA.c. SINGH.

HISTORY DOVE is personal care brand owned by Unilever . It started in 1955. This brand come to India in 1995. It is imported and marketed by Hindustan Unilever Limited (LTD). DOVE product are manufactured in Argentina,Australia,brazil,canada,germany,India,Indonesia,Israel,Ireland, Mexico,netherland,Pakistan,philipping,south africa, thailand,turkey and United state. The product are sold in more than 80 countries and offered for both women and men. In the year 2004,Unilever won the market of the year award for its brand name DOVE.

Dove past position:

Past market situation:

past pricing strategy:

PRESENT POSTION:

PRESENT MARKET SITUTATION:

PRESENT PRICING STRATEGY: After the “campaign for real Beauty” the brand lowered its prices which had some what become reasonable. {example :dove soap was now available at rs28/-

COMPARISION:

Recommendation for Future: In a world in which girls are too often held back by low self-eestem and anxiety about their looks. Dove’s Recommendation for future is to ensure that the next generation grows up enjoying a positive relationship with the way they look and to help them reach their full potential.

CONCLUSION:

Dove product for women&men

FOR WOMEN & MEN