AN EVOLVING INFRASTRUCTURE MOBILE MESSAGING AN EVOLVING INFRASTRUCTURE

Messaging apps exploded when they set people free from costly data plans and restrictions

75% of internet users today use some sort of a messaging app Business Insider

Millennials go-to method for communicating

Business Insider

Top four messaging apps have 2 Top four messaging apps have 2.125 BILLION monthly active users worldwide Globalwebindex Business Insider

"Soon messaging will become like electricity -- ubiquitous and involved in nearly everything we do.“ As NeimanLab's Joseph Lichterman predicted, Joseph Lichterman, Neiman Labs

Messaging vs social media SOCIAL INTERACTION WITHOUT THE CLUTTER Social broadcast content and messages to a broad audience Messaging easily interact one-on-one Messaging – no data plans free unlike text messaging Outgrowth of text messaging Privacy versus public Remove barriers to ALL digital interactions and transactions Social interaction without the clutter

Social broadcasts content to a broad audience Messaging easily interact one-on- one or one-to-several Outgrowth of text messaging Messaging – no data plans free unlike text messaging Social media is public while messaging can be private Messaging removes barriers to ALL digital interactions and transactions

Skype & Blackberry Messenger started trend

Each of the top messaging apps have their own regional strongholds

Global leader – Over 1-BILLION users 109 countries - 55.6% of the world Brazil, Mexico, India, Russia, South America, Europe, Africa, Asia, and Oceania Founded in 2009 Bought by Facebook 2014 $19-billion 55 employees Free for first year-then $1/yr- now free Based in Mountain View, CA 42-billion messages sent daily 16-billion photos shared daily 53-languages 250-million videos shared daily Proprietary, cross-platform, encrypted instant messaging client for smartphones

Also known as Messenger Can send money in US 1-BILLION users 49 countries US, Australia, Canada Launched in 2011 Also known as Messenger Can send money in US 2014- separates from FB app 2015 – Businesses custom layouts, shipping status, personalization 2016 – Group calling up to 50 & chatbot support 2016 – Messenger Lite – no voice As per Facebook 2016 – user number and world population http://www.adweek.com/socialtimes/gwi-facebook-messenger-actions-infographic/632819 - chart Instant message service and software application integrated into Facebook web-based chat feature

FACEBOOK MESSENGER As per Facebook 2016 – user number and world population http://www.adweek.com/socialtimes/gwi-facebook-messenger-actions-infographic/632819 - chart

Only other messaging app with 10 or more countries. Strong in Eastern Europe and Iraq, Libya, and Sri Lanka. 

Used for an average of 40 minutes every day Line, WeChat, & Telegram  in multiple countries in Asia & the Middle East. In Japan Line is huge: Used for an average of 40 minutes every day 83% of female and 66% of male smartphone owners use Line Vast majority use it daily SimilarWeb - https://www.similarweb.com/blog/worldwide-messaging-apps eMarketer - http://www.emarketer.com/Article/Japans-Line-Users-Highly-Engaged/1013362

CHINA You can live your entire life within WeChat. It takes a phone full of apps to replicate its functionality. People use it to talk with friends & colleagues, book train tickets, get their laundry done, order dinner, play the lottery, pick out clothes and play videogames. It’s the remote control for their smart home, a mobile bank, and a way to renew a visa. Wired.com

Communicates and allows orders on Facebook Messenger EVERLANE Communicates and allows orders on Facebook Messenger Be where the customer is right now – bring experience to the customer rather than waiting for the customers to come Don’t offer a phone number or collect email addresses  

10% sales are solely through WhatsApp RARE PINK 10% sales are solely through WhatsApp Can be only online medium available to customers while at work Means they won’t be hunted by advertisers so the surprise can stay more secret to their finances People like the ongoing chat interface and the ease of flicking through photo attachments – can’t do that w email Designing, choosing, and pricing with a sales associate will all take place on the messaging app People give the brand permission to talk to them on WhatsApp  

Was first connected hotel suite in the world LINQ HOTEL LAS VEGAS Was first connected hotel suite in the world Visitors used WeChat to control their scenes and environment Using messaging app can set lighting, sound, door locks, coffee maker and more Can schedule a timer for your favorite wake-up routine