SPONSORSHIP INCREASES AWARENESS OF RANGE

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Presentation transcript:

SPONSORSHIP INCREASES AWARENESS OF RANGE WHAT: Noel Leeming’s sponsorship of Wheel Of Fortune RESULTS: Reach of all sponsorship components grows to 70% over 13 weeks After 13 weeks 40% of Noel Leeming’s target remember their sponsorship of Wheel of Fortune Noel Leeming’s First Mention Awareness grew 29 Noel Leeming rose from 2nd place to be the most preferred store Those who think Noel Leeming always have the best range of brands or products rose by 16% The perception that Noel Leeming are the market leaders increased by 16%. WHY: To increase awareness of the range of products and increase brand likeability HOW: On air sponsorship week nights at 5.30pm Banner ads on tvnz.co.nz SOURCE: AGB & Colmar Brunton Research