The Future of Over the Top Content Services

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Presentation transcript:

The Future of Over the Top Content Services

Download the Original Video & Presentation - The Future of Over the Top Content Services View the recorded video presentation, or download the native PowerPoint slides here: http://dusil.com/

Lowering Operating Costs & Increasing Efficiency H.265 SD 1.6Mbps H.264 ½HD 2.4 Mbps MPEG2 HD, 5.6Mbps 4K, 22Mbps

SD  HD  4K 3840x2160 1920x1080 1024x576 4

H.264 H.265 H.264 vs. H.265 - Encoding Times 2160p 2160p 10bit t 4t

4K Digital Video - Minimizing the Consumer Bottleneck 30Mbps or more 100Mbps or more Up to 18Gbps uncompressed 4K WiFi 802.11ac Set Top Box Smart TV Game Console 4K UHD TV Quad Full High Definition (QFHD @ 3840x2160) HDMI v2.0+ Display Port 1.2+ Router Wired 100BaseT+ Internet CPU capable to decode 4K

Audio-Video Adoption in USA Households Recession Recession Recession Recession July 1981 – November 1982: 14 months July 1990 – March 1991: 8 months March 2001 – November 2001: 8 months December 2007 – June 2009: 18 months[49][50] Wikipedia: http://en.wikipedia.org/wiki/Recession#Global  Nielsen Media Research's - “Penetration of Media Devices in U.S. Homes”  Television Bureau of Advertising - “TV Basics”, Jun ‘12  Visual Unity Research

OTT Evolution - Content Discovery Viewing Stats Social Media Buying Behavior Preference “Your Likes & Dislikes” Reviews, News, & Ads Collaborate “viewers liked” “Friend’s liked” Search A Recommendation Engine is not just about Content Suggestions… It’s about a Meaningful & Personal Engagement ‘‘ ’’ Discovery

Most Useful Recommendations Ericsson - TV & Video '11 (Consumer trends, Global, Nov '11)

OTT is all about Infrastructure

OTT  Barriers to Entry Time  Long Development Cycle 36 month to develop a robust platform Money  Delivery is Expensive Build CDN infrastructure Experience  Television & Video 22 years speaking with broadcasters Building & managing CDNs 15 yrs building end-to-end OTT

The Future of Content Delivery Product Select Consume 4K Video Master 4K Video Master Theatrical Alternative, Director’s & Extended Languages Transcode Subtitles Deleted Scenes Behind the Scenes Trailer Deliver Metadata – Structural & Contextual Thumbnails Screenshots Posters Cover Art

Coms Video Music Gaming Storage Productivity Social Media OTT Evolution ‘‘ ’’ OTT will bring Digital Video & Entertainment to tomorrow’s Digital Society

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