A Tempest in a Teapot? Comparing Same-Publisher Sales Before and After DDA Withdrawal  Carol Joyner Cramer Wake Forest University Charleston Conference 2017 Shotgun Session

Way back in FY2015… When EBL was still EBL Some publishers dropped frontlist titles from the STL model STL=Short Term Loan DDA=Demand Driven Acquisition

Was this a good idea for the publisher? Was this good for Wake Forest? Would librarian selectors buy more print from this publisher because the titles were no longer available in EBL? Note WFU spending ≠ publisher profit

FY14 vs. FY16: Wake Forest University FTE: 7,487 Monograph Spend: $741,833 Monograph Spend/FTE: $99 Monograph spend includes print books and e- books regardless of acquisition method (firm, approval, DDA, etc.) FTE: 7,676 Monograph Spend: $818,275 Monograph Spend/FTE: $107

About Publishers A & B Both major trade publishers Both publish in many disciplines Both publish under multiple imprints Both offer their own e-book platform Publisher A dropped out of STL sometime between July 2014- June 2015. Publisher B continued with STL through at least June 2016.

Publisher A (Dropped out of STL)   FY14 FY16 Print Spending: $ 9,506 $ 9,572 Titles Acquired: 125 130 Firm E-book Spending: $ - $ 3,151 16 DDA Spending (Frontlist): $ 3,094 $ - Unique Titles Accessed: 111 Total Spent: $ 12,600 $ 12,723

Publisher B (Stayed in STL)   FY14 FY16 Print Spending: $ 43,951 $ 40,865 Titles Acquired: 430 380 Firm E-book Spending: $ - $ - DDA Spending (Frontlist): $ 1,564 $ 6,398 Unique Titles Accessed: 128 105 Total Spent: $ 45,515 $ 47,263

WFU “Market Share” Comparison   FY14 FY16 Decline of Publisher A (Quit STL) 1.70% 1.56% 8.46% Publisher B (Continued STL) 6.14% 5.78% 5.86%

Lessons Learned: Everyone Lost Both publishers lost “market share” Publisher A’s Strategy (Quit STL) not as successful as Publisher B’s strategy (Raise STL prices) WFU lost access to many titles from Publisher A without any cost savings. However, WFU could not afford to keep paying for DDA in a no-STL model. Will Access-to-own solve all our problems?

Could this method be expanded? More libraries More publishers More alternate history scenarios

Acknowledgements Thanks to GOBI and Steve Hyndman for providing spending statistics. Creative Commons Photos: President Obama: NASA https://www.flickr.com/photos/nasahqphoto/16286939004 Newton’s Cradle: Martin Weller https://www.flickr.com/photos/edtechie/6683410305 Snowflake: Mattosberger https://www.flickr.com/photos/129602379@N03/23784892043