Esna 2014 Go-to-Market with Channel Partners

Agenda Focus in 2014 Voicemail Retirement Cloud and Mobile Unified Communications New Solution Packages New Partner Program and Partner Portal Esna Confidential

Our Top Priority for Channel Partners: To make it easier to do business with Esna.

Our Focus: Deliver Communication Solutions Built for the Way People Work Consistent across devices Available anytime, anywhere Embedded inside business processes and apps Persistent across apps and devices Esna Confidential

“It's critical for UC systems to deliver an end-user experience that is intuitive, cohesive and integrated.” Bern Elliot, Gartner CIO, August 2013 “Users want their communications to be built right into the applications they are using.” Marty Parker User Experience: The X Factor of Unified Communications, No Jitter, September 2013 Esna Confidential

UC for the Cloud and Mobile Enterprise Go to Market for 2014 Voicemail Retirement UC for the Cloud and Mobile Enterprise Unified messaging for voice mail Messaging migration expertise Full virtualization of messaging Support for native high availability - Active/Active, geo redundant Replicate user interfaces - CallPilot, Octel, Avaya Portal access to admin, mgt, reports Multi-PBX integration Email: Google, Office 365, Notes, Zimbra CRM/SFA: Salesforce.com (Sales and Service Cloud) Social: Jive, Google+, IBM Esna Confidential

Voicemail Retirement - Overview Turn key program to easily migrate customers from end-of-life and legacy voicemail systems to Esna Officelinx™ For the same price (or less) that customers are currently paying for maintenance, services and hardware they can migrate to Officelinx Esna Confidential

Voicemail Retirement - Value to the Dealer Provide customers with viable OEM alternative solutions for voicemail and unified messaging that are scalable and proven 20+ years of development 1M+ end users and thousands of customers Ability to upsell additional Officelinx collaboration solutions Esna offers higher or equal margin Annual recurring subscription revenue Esna Confidential

Voicemail Retirement - Value to the Customer Reduce capital expenditure and leverage existing phone systems Get voice messaging, auto attendant, IVR, and call trees with one single licensed solution Replace aging hardware with a 100% software-based solution that can run on a virtual server (VMware, v-Sphere) Migrate users all at once or in phases with minimal disruption Replicate Telephone User Interface (TUI) and configure the TUI system wide, by organizational unit or individual user Massively scalable, 30K+ users PBX independent and integrates with traditional and IP-based phone systems individually or at the same time Esna supported legacy systems include: Octel Aria Octel Serenade (VMX) Nortel CallPilot Nortel Meridien Mail Avaya Intuity Audix Avaya Aura Messaging Avaya Modular Messaging Repartee Esna Confidential

What’s Included with Esna’s Voicemail and Unified Messaging Officelinx Voicemail Officelinx Unified Messaging Online web based password reset Multiple telephone user interfaces (TUI) Multi-tenant or multi-attendant interface 99 personal greetings, schedule enabled Location based routing Calls and availability can follow enterprise calendar (Exchange or Google) Multi-lingual interface Unlimited auto-attendant trees Multiple recordings and greetings per language Read, unread and saved message sorting Urgent messages Message notification Message waiting indicator Group and distribution list messaging Automatic message forwarding Private message designation SMS message notification SMTP message notification Future delivery messages Fast forward, pause and rewind Call back to sender Undelete message Record conversations Multimedia and multi-destination distribution lists Fax tone detection Call screening Call queuing (basic) Default language selection by user Default language selection by caller Shared extension support Multiple time zone support Custom display name format Bi-directional message synchronization between the PBX and email applications (Exchange, Notes, GroupWise, Zimbra, Office 365, Google) Voicemail retrieved from email or smartphone extinguishes the Message Waiting Indicator (MWI) on the desk phone Voicemail delivered as MP3 audio file Visual voicemail SMTP message forward with smart links Resolve messages to contacts and identify callers by name (Exchange and Google) Share and socialize voice messages Call history integration with email (requires CTI enabled on PBX) Inbound fax messaging

UC for the Cloud and Mobile Enterprise CRM Groupware UC for the Cloud and Mobile Enterprise Integrate communication and collaboration tools inside business processes and applications people use everyday Email Social Collaboration

Joint Ideal Customers Organizations leveraging web-based (SaaS) business solutions Run Salesforce, Google Apps or Jive Organizations that are migrating (or considering) off Microsoft Exchange 2003/2007 to Google Apps Have legacy or end of life voicemail system

New Market Opportunities in 2014 5M+ businesses 50M+ end users 60% market share in higher ed 58% of Fortune 500 2M+ end users 100K+ customers Cloud CRM solutions market leader; 14% market share 750M end users Leading web browser Chromebooks fastest growing laptop 25% market share for laptops under $300 5M social business platform customers Jive positioned in the Garter MQ for social software in the workplace for Business

New Solution Packages

Messaging + Collaboration Officelinx Messaging Collaboration Messaging + Collaboration for Salesforce for Google Apps What’s Included Unified messaging with voicemail Real time communication tools Unified messaging with voicemail, real time communication integrated with cloud applications, and voice conferencing Real time communication tools, contact resolution for inbound calls, and inbound and outbound call logs integrated with Salesforce only Unified messaging and real time communication integrated with Google Apps only Features Unified messaging, voicemail, IVR, inbound fax in email Instant messaging, presence, click-to-call and mobility Unified messaging, voicemail, IVR, instant messaging, phone and calendar presence, click-to-call, location sharing, eFax, mobility, voice conferencing Instant messaging, phone presence, click-to-call, location sharing, screen pops, call logging Unified messaging, voicemail, IVR, instant messaging, phone and calendar presence, click-to-call, location sharing, mobility Esna Components Officelinx Server iLink Pro iLInk Pro Desktop iLInk Pro Mobile iLink Pro Desktop iLink Mobile WeLink Voice Conference Server

Cloudlink for Cisco iLink for WebEx for Jive Use Cases Integrating Cisco collaboration solutions with cloud based business applications. Cloud based extension used to book WebEx meetings directly from Google Apps Chrome extension used to collaborate in Jive. Features Unified messaging, rich presence, Salesforce plugin, click to dial, instant messaging, Jabber voice + video, WebEx integration with Google Apps, Jive integration WebEx integration with Google calendar, contact card, hangouts, and people widget Presence management, click to call, messaging, contact resolution, Jive integration Esna Components iLink for Cisco iLink for WebEx iLink for Jive iLink for Webex Officelinx or Cloudlink

Add-on Products Speech Option A Speech Option B Speech Option C Fax Transcription (Speech to Text) Speech Option B Speech Services (ASR + TTS) Speech Option C Transcription + Speech Services Fax Pricing $15 MSRP Subscription Only $25 MSRP Subscription Only User Compatibility Officelinx Messaging Officelinx for Google Apps Collaboration and Messaging Officellinx for Google Apps Use Case Voicemail transcribed to text and delivered to end users' email inbox Voice access and navigation of email, contacts and calendar Initiate calls, listen and respond to email and send messages using just voice Outbound eFax *requires OM User license (included with ‘Collaboration and Messaging’ user)

New Partner Program and Partner Portal

Partner Program Tiers Approved Silver Gold Annual Sales Req. None $100K Training Req. Sales Training Sales Pre-Sales Training # of Esna Certified Technicians Minimum of 1 Minimum of 3 Provide Level 1 Support No Yes

Partner Program Tier Benefits Approved Silver Gold Discounts Standard 5% + Standard 10% + Standard Co - Marketing None Training for marketing team 1 Joint Case Study Joint Webinar Content templates Silver Benefits, Plus: Co-branded datasheets Additional Joint Case Studies (2) Co-branded Microsite Additional Joint Webinar MDF 1.5% of previous year’s sales

New Partner Portal - EASE Quote Configurator Online Training/ Certification Technical Docs Sales/Marketing Tools Videos

Sales Territory Maps Finally, we want to take a few mins. and show a map of the area that our sales reps service, so you know who to contact with deals. And again, this presentation will be posted shortly after this, so no need to take notes.

US Sales Territory Map

Canada Sales Territory Map

EMEAR and APAC Sales Territory Map

LATAM and Caribbean Sales Territory Map

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