Selling Luxury by the Seashore! Date & Location: November 2013 at The Bungalow In Corona Del Mar Action: Present a variation of wine styles from the MHUSA portfolio. Very little wine business in account, so Strategy was to point out price point gaps as well as opportunity for variation in wine styles. Objective: Revamp a tired wine list to match an amazing new food menu! As well as offer specialty items not otherwise offered in the surrounding neighborhood concentrating on their largely BTB customer Results: VCP Yellow BTG House Red- Terrazas Malbec BTG House White- Terrazas Chardonnay BTG Newton Unfiltered Chardonnay BTB Cloudy Bay Sauvignon BTB Terrazas Single Vineyard Cabernet Sauvignon BTB Numanthia Numanthia BTB VCP Rosé NV BTB Krug Grande Cuvée BTB Alissa Urbano- Orange County