Sabir Shaikh Associate Vice President (Product Marketing - Falconide) Netcore Solutions @baishhh
THINGS TO REMINDER Tweet Question Slides & Recording Use below hashtags and handle to tweet during the webinar @netcoresolution #netcoreWebinar #falconide #transactionalEmail Please use the chat window to ask questions during the webinar You will get an email with slides and recording post webinar
Some Promotional Emails Samples…
Transactional Emails Samples…
Transactional Emails Samples…
Transactional Emails Samples…
THE NEW TRANSACTIONAL EMAIL
The New Transactional Email Instead of sending your customers boring, plain-text emails to confirm They’ve successfully signed up for your service
The New Transactional Email Instead of sending your customers boring, plain-text emails to confirm They’ve successfully signed up for your service Password Reset
use those communications as ways of reinforcing your company’s value The New Transactional Email Instead of sending your customers boring, plain-text emails to confirm They’ve successfully signed up for your service Password Reset Shipped the goods use those communications as ways of reinforcing your company’s value
The New Transactional Email Z Suggested by most studies, the new age transactional emails are “Branded, Relevant & Engaging HTML messages” They “take full advantage of the high level of customer interest and brand engagement that naturally follows a purchase”
HOW TO CUSTOMIZE YOUR TRANSACTIONAL CAMPAIGNS
CROSS PROMOTION
Cross Promotion Product Personalization: Crate&Barrel sends a personalized and branded HTML confirmation, including seasonally relevant items for cross-sell
Cross Promotion Order Tracking Status : Bass Pro includes a dynamically populated cross-sell using Rich Relevance’s RichRecs+Email product in its order confirmation email.
Cross Promotion Website Navigation: One Stop Plus includes limited site navigation and has clear, easy-to- find links for order status, billing, returns, questions and credit card applications, as well as a phone number if customers need to speak with the company directly
Cross Promotion Email Acquisition: Barnes & Noble College includes a link for customers to opt in to the company’s email program and an offer in their shipping confirmation
Cross Promotion Social Media Linking : Steve Maden includes the Social Media Links as it’s standard Footer
Cross Promotion
INNOVATION IN EMAILS
Innovation in Emails BE CREATIVE WITH AUTOMATED EMAILS
Innovation in Emails ANIMATE EMAILS TO SAY MORE WITH LESS
EMAIL DEEP LINKING TO ELIMINATE EXTRA CLICKS Innovation in Emails ‘Your booking is confirmed’ email Email received ‘Complete your booking’ email How it helped our client 25% increase in transactions in 2 weeks of email sent Customer opens the email about Dubai holiday package Travel App is launched on mobile Customer can make his booking from the App itself ‘Thanks for your inquiry’ email EMAIL DEEP LINKING TO ELIMINATE EXTRA CLICKS
Innovation in Emails CLICK EMAIL TO CONNECT OVER CALL HDFC Bank Call Patching HDFC Relationship Manager Customer Discusses HDFC Investment options Customer satisfied as he gets instant information Click to get a Call now>> CLICK EMAIL TO CONNECT OVER CALL
Recommendation Engine
Recommendation Engine
SOME QUICK TIPS
Some Quick Tips Remember to say “Thank you” Giving thanks matters. Z Remember to say “Thank you” Giving thanks matters. Use HTML to optimize the look and feel Including both static and dynamic content pertaining to Cross Sell. Enhance the Customer Experience Include Links to enhance customer engagement. Comply with the CAN-SPAM ACT Do not include an offer as the subject line.
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