Suggested Social Media Campaign Virginia Women’s Conference 2017 Suggested Social Media Campaign Suggested Social Media Campaign June 23, 2017

Objective Market the event in a way that increases attendance and promotes Virginia Beach as a vacation destination. Increase attendance of the event by 15%. Increase the amount of out of market attendees who spend the night in Virginia Beach pre- and post- conference by 10%. Improve out of market attendees’ familiarity of Virginia Beach by increasing social media engagement by 20%. Virginia Women’s Conference 2017 Suggested Social Media Campaign June 23, 2017

Target Audience Women across the commonwealth ranging from stay at home moms to working professionals. Virginia Women’s Conference 2017 Suggested Social Media Campaign June 23, 2017

Target Audience Data indicates the following: 41.9% of these women work for someone else, 39.6% are small business owners or aspire to be one, and 18.5% are either independent contractors, retired, students or chose “other.” 59.2% of these women are in between ages 35 and 54, 16.8% are in between ages 25 and 34, 15.5% are in between ages 55 and 64, 4.6% are 65 or older, and 3.9% are 24 or younger. 65% of women do not need overnight lodging, versus 20% who do and 15% who are unsure. Virginia Women’s Conference 2017 Suggested Social Media Campaign June 23, 2017

Target Audience Data continued: Women found informational workshops, networking and inspirational speakers the most important aspects of the conference. Personal growth (empowerment), career development and business development are most important to these women. Virginia Women’s Conference 2017 Suggested Social Media Campaign June 23, 2017

Business Challenge Many people regard Virginia Beach solely as a summer destination that shuts down or has little to do after Labor Day. There is a lack of familiarity towards Virginia Beach and its events, attractions and activities that are available during the off-season.

Suggestion Market seasonal-appropriate attractions within Virginia Beach for women attending the conference to engage in. Tie together the attendees’ interest in networking, self-fulfillment and learning/experiencing new things with activities outside the conference in Virginia Beach. Encourage activities that would require visitors to spend at least one night in Virginia Beach (i.e. breakfast, late night activity, etc.) Virginia Women’s Conference 2017 Suggested Social Media Campaign June 23, 2017

Social Media Campaign 20 pictures and copy promoting the Virginia Women’s Conference in Virginia Beach Virginia Women’s Conference 2017 Suggested Social Media Campaign June 23, 2017

The Adventure Park Option 1: Create ties with other women on and off the ropes course when you come to the Virginia Women’s Conference this year in Virginia Beach. Make sure to hook onto this great opportunity to network with other women and register today! #VAWC17 #visitvabeach #livethelife *Disclaimer: the ropes course at the Adventure Park is not affiliated with the event and does cost money* Option 2: Create ties with other women this year at the Virginia Women’s Conference in Virginia Beach and afterwards, grab some girlfriends and make some actual ties at the Adventure Park located just a few miles from the conference! Admission to the conference is free, make sure to hook onto this great opportunity to network with other women and register today! #VAWC17 #visitvabeach #livethelife http://www.visitvirginiabeach.com/listings/the_adventure_park_at_the_virginia_aquariu m.aspx Virginia Women’s Conference 2017 Suggested Social Media Campaign June 23, 2017

Sunrise at the beach Nothing says girls’ getaway like the beach and a chance to network with other women. Come to the Virginia Women’s Conference in Virginia Beach and “sea” how fulfilling a beach sunrise and improving one’s career and life skills can be. #VAWC17 #visitvabeach #livethelife Virginia Women’s Conference 2017 Suggested Social Media Campaign June 23, 2017

Biking on the boardwalk Roll out of Senator Warren’s Virginia Women’s Conference with some great connections and treasured memories. After the conference, grab your #ladysquad and some bikes and cruise down Virginia Beach’s three mile boardwalk. #VAWC17 #visitvabeach #livethelife http://www.visitvirginiabeach.com/visitors/listings/outdoors/bike- outdoor-rentals Virginia Women’s Conference 2017 Suggested Social Media Campaign June 23, 2017

Breweries Cheers to this year’s Virginia Women’s Conference in Virginia Beach. Celebrate a successful day of networking by grabbing some friends and trying out one of Virginia Beach’s ten breweries after the conference. Good times and great beer is a given. #VAWC17 #visitvabeach #livethelife http://www.visitvirginiabeach.com/visitors/articles/breweries-tours/?p=2 Virginia Women’s Conference 2017 Suggested Social Media Campaign June 23, 2017

Brunch One thing that the Virginia Women’s Conference and brunch in Virginia Beach have in common – both will redefine your idea of greatness. Make sure you aren’t crabby after the Virginia Women’s Conference by giving yourself some extra time to enjoy Virginia Beach cuisine. #VAWC17 #visitvabeach #livethelife http://www.visitvirginiabeach.com/visitors/listings/dining/?dm=chkBreakfast http://www.visitvirginiabeach.com/visitors/listings/dining/ Virginia Women’s Conference 2017 Suggested Social Media Campaign June 23, 2017

Cape Henry Lighthouse Rise to the challenge this year and become the best you. Attend the free Virginia Women’s Conference in Virginia Beach and afterwards challenge yourself to climbing the historic Cape Henry lighthouse, one of the oldest standing lighthouses in U.S. history. #VAWC17 #visitvabeach #livethelife http://www.visitvirginiabeach.com/visitors/articles/cape_henry_li ghthouse.aspx Virginia Women’s Conference 2017 Suggested Social Media Campaign June 23, 2017

Chocolate Chocolate. Fondue. Good company. What better way to celebrate another successful year at the Virginia Women’s Conference then by trying out one of Virginia Beach’s chocolate delicacies? Register for the conference today and plan for some chocolate downtime after. #VAWC17 #visitvabeach #livethelife http://www.visitvirginiabeach.com/search/?search=chocolate Virginia Women’s Conference 2017 Suggested Social Media Campaign June 23, 2017

First Landing State Park The walking trails within Virginia Beach’s First Landing State Park are almost as plentiful as the opportunities for those attending this year’s Virginia Women’s Conference in Virginia Beach. Don’t miss either by registering for the conference today! Make sure you take advantage all that the state park has to offer – trails, waterside access and camping by making a night of it! #VAWC17 #visitvabeach #livethelife http://www.visitvirginiabeach.com/visitors/articles/first_landing_state_park.aspx Virginia Women’s Conference 2017 Suggested Social Media Campaign June 23, 2017

Fish tacos Two things that Virginia Beach will be whooping up this fall - mouthwatering fish tacos and empowered women. Make sure that you are a part of this wonderful occasion by registering for the Virginia Women’s Conference. Following the conference let your taste buds be transformed by one of our delectable fish tacos located at many restaurants in Virginia Beach. Find the one that best fits you. #VAWC17 #visitvabeach #livethelife http://www.visitvirginiabeach.com/visitors/listings/dining/ Virginia Women’s Conference 2017 Suggested Social Media Campaign June 23, 2017

Happy hour http://www.visitvirginiabeach.com/search/?search=happy+hour Let the Virginia Women’s Conference provide you with health, business, and career advice, and let Virginia Beach provide you with great happy hour deals after the conference concludes at 4 pm! Nothing says ladies’ weekend getaway like a conference dedicated to women and delicious drinks with the ladies to follow! #VAWC17 #visitvabeach #livethelife http://www.visitvirginiabeach.com/search/?search=happy+hour Virginia Women’s Conference 2017 Suggested Social Media Campaign June 23, 2017

Clean eating Traveling doesn’t always mean you have to sacrifice healthy eating habits. In Virginia Beach’s ViBe Creative District we have restaurants within walking distance that are dedicated to serving local and sustainable food. Now, do right for your body and mind and attend this year’s Virginia Women’s Conference in Virginia Beach. #VAWC17 #visitvabeach #livethelife http://www.visitvirginiabeach.com/visitors/listings/dining/ http://www.visitvirginiabeach.com/listings/vibe_creative_district.aspx Virginia Women’s Conference 2017 Suggested Social Media Campaign June 23, 2017

Hunt Club Fall into good habits this year by attending the Virginia Women’s Conference in Virginia Beach. Network with other women and learn how to excel in your health, career and personal life. Also, get a chance to partake in fall activities with other women and stop by Hunt Club Farm to check out its fall market, petting zoo and live entertainment. #VAWC17 #visitvabeach #livethelife http://www.visitvirginiabeach.com/listings/hunt_club_farm_- _petting_farm.aspx Virginia Women’s Conference 2017 Suggested Social Media Campaign June 23, 2017

Museum of Contemporary Art Three things that the Virginia Women’s Conference and the Museum of Contemporary Art have in common – both embrace the new age, both are located in Virginia Beach and both are must-sees. Take advantage of the Virginia Women’s Conference and the art that is located just a few blocks away by registering today! #VAWC17 #visitvabeach #livethelife http://www.visitvirginiabeach.com/listings/virginia_museum_of_contemporary_art.aspx Virginia Women’s Conference 2017 Suggested Social Media Campaign June 23, 2017

Nightlife From a line of great speakers, to Virginia Beach’s plentiful amount of late-night restaurant and bars right on the boardwalk, this year’s Virginia Women’s Conference is bound to have everyone fired up. Connect with other ladies outside of the conference with a glass of wine (or two) in front of the fire. #VAWC17 #visitvabeach #livethelife Virginia Women’s Conference 2017 Suggested Social Media Campaign June 23, 2017

Oysters Have a taste for adventure and trying new things? Then, we have the perfect day lined up for you. Attend the Virginia Women’s Conference to learn different ways to achieve success and better yourself, and afterwards tantalize your senses by trying Virginia Beach’s local Lynnhaven oyster. Live on the dangerous side and figure out whether or not this delicacy is for you. #VAWC17 #visitvabeach #livethelife http://www.visitvirginiabeach.com/listings/pleasure_house_oyster_farm_tours.aspx Virginia Women’s Conference 2017 Suggested Social Media Campaign June 23, 2017

Shopping Leave Virginia Beach with new friends, health tips and business skills in your shopping bag in addition to trendy clothes when you attend this year’s Virginia Women’s Conference in Virginia Beach. Make sure to set aside time to go shopping with the ladies at our beachy boutiques, craft shops and art galleries that can be found in the resort area of Virginia Beach, Town Center, Lynnhaven Mall, the ViBe District and the Hilltop Area! #VAWC17 #visitvabeach #livethelife http://www.visitvirginiabeach.com/visitors/things-to-do/shopping/ Virginia Women’s Conference 2017 Suggested Social Media Campaign June 23, 2017

Sunsets, food & drinks Learn how to make the most of your surroundings at the Virginia Women’s Conference in Virginia Beach, a free opportunity to network and gain career and health advice from experts. Afterwards, surround yourself with friends old and new and witness one of Virginia Beach’s stunning sunsets at one of our waterside restaurants. #VAWC17 #visitvabeach #livethelife http://www.visitvirginiabeach.com/visitors/listings/dining/ Virginia Women’s Conference 2017 Suggested Social Media Campaign June 23, 2017

Town Center The Virginia Women’s Conference allows you to pick and choose which informational workshops best interest you, and you can do the same after the event in Virginia Beach’s Town Center. With countless restaurants, shopping and entertainment options to choose from, there’s a place for every person to enjoy. Grab some ladies and figure out if you’re in the mood for painting and chocolate or drinks and dancing. #VAWC17 #visitvabeach #livethelife http://www.visitvirginiabeach.com/listings/the_town_center.aspx Virginia Women’s Conference 2017 Suggested Social Media Campaign June 23, 2017

ViBe Creative District Create lasting connections with other women at this year’s Virginia Women’s Conference in Virginia Beach. Following the event, tap into your creative side and check out all of the restaurants and shops that the ViBe Creative District has to offer! It’s just a few blocks from the conference and is the perfect place for ambitious women to explore. #VAWC17 #visitvabeach #livethelife http://www.visitvirginiabeach.com/listings/vibe_creative_district.aspx Virginia Women’s Conference 2017 Suggested Social Media Campaign June 23, 2017

Thank You Virginia Women’s Conference 2017 Suggested Social Media Campaign June 23, 2017