Beijing 2018 IPRN Annual Meeting Proposal

Beijing 2018 IPRN Annual Meeting To understand and help improve IPRN To provide beneficial opportunities To experience Chinese culture in addition to learning about China’s PR culture Beijing 2018 IPRN Annual Meeting Time: May 19th – May 23rd, 2018 Venue: Beijing Attendance: IPRN Members

We need a theme every year E.g. How to gain profit?

Schedule Day 1 - Reception Saturday, 19 May Time Duration Activity Location 19:00 Welcome Reception Hotel restaurant or the nearest one

Schedule Day 2 – Get closer to IPRN Sunday, 20 May Time Duration Activity Location 8:00 0:55 Breakfast Hotel 9:00 0:15 Welcome and Program Review Hotel conference room 9:15 1:45 Annual General Meeting (Statutory Issues) 11:00 Coffee Break Adjacent area 11:15 1:00 Knowing IPRN Better (Internal IPRN Issues) 12:15 Introduction of New Members 13:15 0:45 Lunch 14:00 Chinese Media and PR landscape 15:00 5:00 Departure and visiting Gubei town, Simatai Great Wall Gubei Town & Simatai Great Wall 20:00 Dinner Restaurant in Gubei town

Schedule Day 3 – Knowledge sharing Monday, 21 May Time Duration Activity Location 8:00 0:55 Breakfast Hotel 9:00 2:00 PR Trends in Your Country 1 (10' for each participant) Hotel conference room 11:00 0:15 Coffee Break Adjacent area 11:15 1:00 PR Trends in Your Country 2 (10' for each participant) 12:15 13:00 Lunch Project of the Year Presentation 1 (30' each) 15:00 Project of the Year Presentation 2 (30' each) 17:00 0:30 Project of the Year (voting) 17:30 2:30 Transfer to Beijing Beijing urban area 20:30 Dinner & Night Life Free time

Schedule Day 4 – Industrial observation Tuesday, 22 May Time Duration Activity Location 8:00 0:55 Breakfast Hotel 9:00 1:00 Guest Speaker's Report Hotel conference room 10:00 11:00 0:15 Coffee Break Adjacent area 11:15 0:30 IPRN member speak 11:45 12:15 1:15 Lunch BlueFocus dining room 13:30 2:30 Visiting Bluefocus and workshop BlueFocus 16:00 Travel to Qianmen Qianmen 17:00 19:00 Free time 19:30 1:10 Beijing Opera Liyuan Theater 21:00 Dinner Qianmen Quan Ju De

Schedule Day 5 – Future vision of IPRN Wednesday, 23 May Time Duration Activity Location 8:00 0:55 Breakfast Hotel 9:00 0:30 IPRN member speak Hotel conference room 9:30 10:00 Presentation of 2019 Annual Meeting Location 10:30 0:15 Coffee Break Adjacent area 10:45 0:45 Review of 2018 Learnings. Topics for 2019 11:30 Keynote Speaker 12:30 Closing of Meeting; Hand Over to 2017 Chair

Recommended Venue

Experience ancient China Gubei Water Town Experience ancient China Time: May 19th – May 21st, 2018 Gubei Water Town is regarded as ‘Wuzhen in Beijing', Gubei Water Town boasts a combination of mountains, water and ancient villages. The town is characterized by the northern architectural style, and the history and culture of the late Qing Dynasty (1644-1911) and the Republic of China (1912-1949) historic period. Most buildings are reconstructed in the traditional courtyard style.

Witness splendid history of China Simatai Great Wall Time: May 20th, 2018 Witness splendid history of China Night sightseeing at Simatai Great wall provides a rarely seen perspective of the stunning world wonder, giving viewers a chance to experience one of China’s most treasured icons under a glowing night sky. the most dangerous and majestic section of the entire Great Wall. stretches 3.4 miles (5.4 kilometers), and is separated into eastern part and western part by Mandarin Duck Lake. They are relatively close to each other, with the average distance apart about 460 feet (140 meters). . Here, you can not only view the conventional appearance of the Great Wall, with battlements on each side of the track, but also see on steep cliffs the half-wall style, with battlements built only on the outer side. The slope and width also change dramatically depending on the different terrain.  Simatai Great Wall, the most dangerous and majestic section of the entire Great Wall. This section has 34 beacon towers, with 18 of them in the western part and 16 in the east. Simatai Great Wall displays various patterns of construction.

Recommended Hotel

Combination of classic and modern China Gubei Water Town Hotel Combination of classic and modern China Time: May 19th – May 21st , 2018 Gubei Water Town Hotel is in an old castle shape, fronting water and with a hill at the back. With more than 400 room, as well as the equipment for business meetings and exhibitions People can survey the Simatai Great Wall in the hotel. It has more than four hundred rooms and excellent equipment for business meetings. The hotel is built according to five-star hotel standard and it is hailed as the first The Great Wall Beacon Tower Themed Hotel

Conrad Hotels & Resorts Time: May 21st – May 23rd , 2018 Conrad Beijing is a short taxi ride from the Central Business District(CBD) and Sanlitun entertainment area. All rooms and suites feature 3-meter-high ceilings, and floor-to-ceiling windows with views of Tuanjie Lake Park, the iconic CCTV building and the captivating Beijing skyline. Conrad Beijing is a short taxi ride from the Central Business District(CBD) and Sanlitun entertainment area. • Executive Lounge • 24-hour fitness center • Heated swimming pool & spa • Flexible boardroom and banqueting spaces • Six restaurants and lounges

Special Arrangement

Leader of PR industry in China BlueFocus headquater Time: May 20th, 2018 Leader of PR industry in China 27,000 square meters in area with an estimated 3,000 staff 23 subsidiaries under the BlueFocus Group There are gyms, canteens, café and other facilities Special workshop with executives, PR experts of BlueFocus, exchanging the professional views, cases in PR industry.

Beijing local culture tour Dashilar Street Beijing local culture tour Time: May 22nd, 2018 Dashilar Street should be the most ancient, famous and distinctive commercial street in hutongs of Beijing. The prosperous classes of the ancient Beijing nurtured its business. Now, Dashilar Street is famous for all kinds of stores with an antique flavor Pronounced as 'da shi la r' by the local people, Dashilar Street should be the most ancient, famous and distinctive commercial street in hutongs of Beijing. Located outside the Qianmen Gate, it takes dozens of steps to walk from southwest of Tiananmen Square to its east end. The prosperous classes of the ancient Beijing nurtured its business. Now, Dashilar Street is famous for all kinds of stores with an antique flavor. Many people come here to experience the relics of historic wealth. Every day there are 150,000-160,000 visitors. On weekends and public holidays, this increases to more than 200,000. Dashilar Street originated in the Yuan Dynasty (1271-1368) and was finally completed in the Ming Dynasty (1368-1644) by local people, who put wooden fences at both ends. In the Qing Dynasty (1644-1911) and beyond, it was enlarged and grew in prosperity day by day. Since then the hutong acquired its name: Dashilar.

The quintessence of Chinese culture Peking Opera The quintessence of Chinese culture Time: May 22nd, 2018 Peking opera or Beijing opera (Chinese: 京剧; Pinyin: Jīngjù) is a form of Chinese Opera which combines music, vocal performance, mime, dance, and acrobatics. It arose in the late 18th century and became fully developed and recognized by the mid-19th century. Peking opera or Beijing opera (Chinese: 京剧; Pinyin: Jīngjù) is a form of Chinese Opera which combines music, vocal performance, mime, dance, and acrobatics. It arose in the late 18th century and became fully developed and recognized by the mid-19th century. The form was extremely popular in the Qing Dynasty court and has come to be regarded as one of the cultural treasures of China. Liyuan Theatre was one of the first theaters to combine a teahouse and can accommodate thousands of people. The theatre has received 1.7 million Chinese and foreign guests, giving more than 3,400 performances. Many heads of state and government officials have watched world-renowned Peking opera here. Liyuan Theatre was one of the first theaters to combine a teahouse and can accommodate thousands of people. The theatre has received 1.7 million Chinese and foreign guests, giving more than 3,400 performances