TRANSROMANICA – The European Routes of Romanesque Heritage

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Presentation transcript:

TRANSROMANICA – The European Routes of Romanesque Heritage Juliane Koch Managing Director Firenze, 10.12.2010

Ages and styles of Europe: the Romanesque era

The association‘s network Saxony-Anhalt Ministry of Regional Development and Transport Tourism Association of Saxony-Anhalt Thuringia Thuringian Tourism Ltd Burgundy International Study Centre for Cultu- ral Heritage in Charolais-Brionnais  Monastery of Paray-le-Monial Carinthia TRANSROMANICA Austria Slovenia National Tourist Association Sousa Valley Ass. of Municipalities Vale do Sousa Provinces of Modena, Parma and Ferrara Province of Modena Serbia Ministry of Culture National Tourism Organisation Castile-Leon Reg. Gvmt of Castile-Leon Region of Piedmont Piedmont

Aims of TRANSROMANICA Further growth of the network Sensitive tourist valorisation Growth of the network – partners like hotel chain, culinary partners Tourist valorisation: signposting in front of sites (guideline for unified signposting), audioguides, website, creation of itineraries (biketrail), sales manual, B2B-newsletter, collection of offers from TOs

Aims of TRANSROMANICA Training and education of stakeholders Encourage the survival of traditional products Encourage volunteering through a chain of conferences Encourage launch of ideas

Aims of TRANSROMANICA Cultural animation Scientific approach http://crosscultour.uni-klu.ac.at Monitoring system for visitors

Aims of TRANSROMANICA Identity-building steps Guided tours for local residents, EHD presentations, public relations: articles in newspapers, donations for restoration of local monuments

Challenges Perception as a ‹route› Bottom-up versus top-down Mutual communication

See you soon along the TRANSROMANICA! TRANSROMANICA e.V. www.transromanica.com j.koch@transromanica.com Tel: +49 (0)391 – 73 84 350