Email Marketing Secrets

Why is Email Marketing So Important? Because it offers you the advantage of tracking and measuring your success. You can see how many of your emails were delivered and opened, if links were clicked and if anyone took action, such as going to one of your lead capture websites to get a FREE Home Valuation or to get a FREE list of the Top 5 Home Buys in a specific area. Let’s Look at Some Facts: 63% of realtors use of email campaigns to engage homebuyers. An additional 22 percent plan on starting to use email marketing this year. Email ranked as the #1 channel for ROI, beating out SEO content marketing, paid search, direct marketing and a total of eight other channels. On average, companies attribute 23 percent of their total sales to email marketing. For every $1 spent $44.25 is the average return on email marketing investment. Email marketing has an ROI of 4,300 percent.

74 percent of marketers agree that email marketing is producing ROI for their organization. 36 percent of organizations generate $77 for every dollar spent on email marketing. 67 percent of consumers read their email on mobile devices.

Marketing Secrets Just for You: A Few Cool Little Bonus Marketing Secrets Just for You: Subject Line Secret – (1) ‘The Use of Their First Name’ What’s the sweetest sound to a person’s ears? The answer is their first name. This is why your subject line must contain their first name. By doing so you will increase the open rates for your email. After all… If they do not open your email… how can they read it and do what you are asking them to do? (2) ‘The Use of Brackets… You Know… ( )’ Brackets Work! Whatever you do put in your subject line, make sure you have it inside brackets. Why?

Important Note: Name goes first. Brackets goes second. It makes your email stand out from all the others in their inbox. And it naturally draws the attention of the reader. Important Note: Name goes first. Brackets goes second. Example: David - (then you put your headline inside the brackets) (3) ‘The Headline Inside The Brackets’ What Should You Say Inside The Brackets? Match Subject Line with Message You must make it relevant to the content of the message. You never want to ‘trick’ people with your subject line and then deliver an email 100% opposite to the subject line message. Use The Personally Directed Word - “You”

(4) ‘Abbreviations’ Example David - (this is for you.) David - (sorry this took me so long to get to you.) David - (updated news just for you) (4) ‘Abbreviations’ Abbreviations Increase Open Rates The use of abbreviations will result in increased open rates as high as 47%. Continue To Use First Name Never depart from the use of their name, brackets, and personally directed…but you will want to add certain abbreviations. (5) 50 Characters – in the subject line is a good rule of thumb. Never use more than 70 words under any circumstances.

Examples Examples On How To Use · FYI - for your information · Asap - as soon as possible · 10Q - thank you · 2DA - today · 2MORO - tomorrow · ?4U - question for you · Uin?- You in? · J4U - Just for you · BTW - By the way Examples On How To Use · David - (FYI hope you like) · David - (I did this for you ASAP) · David - (10Q for reading this for me) · David - (sent this to you 2DA) · David - (drop by 2Moro) · David - (home ?4U) · David - (Uin at noon 2DA) · David - (BTW this is J4U)

(5) The Power Words of ‘Forgive’ & ‘Sorry’ & ‘My Fault’ Etiquette Increases Open Rates When you say these words it automatically causes a person to want to open the email and discover what the issue is that requires you to use these words. Again, Continue To Use First Name Never depart from the use of their name, brackets and personally directed… but you will want to add these power words. Examples · Forgive me · I’m Sorry · My Fault Examples On How To Use · David - (Forgive me… I have it ready for you now) · David - (I’m sorry… here it is for you now) · David - (My fault… for being late with this for you)

(6) ‘Show Value In The First 2 Words’ Remember To Match With Message When you use these words… always make sure you match your message with the power words you are using. (6) ‘Show Value In The First 2 Words’ Value Increases Open Rates For the most part people scan the subject lines when reviewing mail so you really have only a second or two to grab their attention. Add Value before Name Instead of starting with the first name… this time you begin with value. Examples · Top 5 Home deals in town · Steal a Home · Home alert · Investor Steals · Best Home bargains · 2 Homes for the price of 1 · Cheaper than foreclosures · Home Auction

(7) ‘Negative Subject Lines’ Examples On How To Use Cheaper than foreclosure David - (FYI and action!) Steal a Home David - (bargain deals you must know OK) Best Home Deals David - (BTW, do you want pictures 2 ) Your Goal Just to get those emails opened. And then you insert a message that is equally intriguing and exciting. (7) ‘Negative Subject Lines’ Negative Increases Open Rates When I say negative, I do not mean totally negative. All that I am saying is this: a negative subject line will appeal to negatively minded prospects. So lets use it. Add Value Before Name Start with the first name and then go right into the negative.

Important Note: Examples · Homes are too low in price · Now is Not a good time to buy unless... · Never buy low is the motto · Home actions suck unless · Stealing a home is wrong unless Examples On How To Use · David - (FYI homes are too low in price!) · David - (BTW now is not a good time to buy unless...) · David - (Never buy low is the motto) · David - (2DA home actions suck unless…) · David - (you know stealing a home is wrong unless…) Your Goal To get those emails opened. And then you insert a message that is equally intriguing and exciting. Important Note: With so many legitimate emails being blocked, or sent into the spam folder, it is more important now than ever before to do ‘certain’ actions to increase the probability of your email reaching your targeted audience.

So, here are just a few more Marketing Secrets you can use: After all… If you email is blocked or goes into the spam folder… how can they even have a chance of reading it? So, here are just a few more Marketing Secrets you can use: (8) ‘Ask Them To Approve You!’ Approval Means Greater Open Rates How do you get approved by your list? You ask them to approve you. This is commonly known as whitelist. Here’s How Almost all email providers allow their users to block or approve email. You simply ask people on your list to do this for you.

The Letter To Use Thank you… For requesting our powerful information and we want to Guarantee you receive it in your email box. Here’s how! Just add our email address to your Safe List. When inside your email client, go to tools, junk email, or options, and select safe sender. If you use AOL, Hotmail, or Gmail simply tag our message as being safe. Or you can create a new folder in your email client, call it whatever you want, such as, Important Email, and direct my emails to go into that folder. Thank you again and I look forward to staying in touch with you for all your real estate needs. (8-A) Remind Them Again… Later That Day or Early The Next Day A one time request is not going to be enough for all clients to act on your safe list email. You should also send a ‘follow up reminder’ later that day or early the next day.

The Letter To Use Just A Quick Reminder Note Once again thank you for requesting more information from me and I look forward to helping you stay on top of the latest real estate happenings in your area. For me to keep you up to date please place my email on your safe list. This way you are GUARANTEED to always know the latest news when it comes to real estate. Just add my email address to your Safe List. When inside your email client, go to tools, junk email, or options, and select safe sender. If you use AOL, Hotmail, or Gmail simply tag our message as being safe. Or you can create a new folder in your email client, call it whatever you want, such as, Important Email, and direct my emails to go into that folder. Thank you again and I look forward to staying in touch with you for all your real estate needs.

(9) The Awesome Little P.S. Trick ‘It’s 300% Better!’ People Love A ‘P.S.’ The P.S. in a letter is read 300% more often than the letter itself. This is why you MUST use a P.S. in every email communication. You can add whatever you want to your P.S. Examples P.S. ‘Hot News!’ is live right now… go here. HOTLINK Top 5 Home Deals in Town… go here. HOTLINK Free Home Evaluation… go here HOTLINK Free List of Hot Home Buys… go here HOTLINK Free Foreclosure List… go here HOTLINK Free Home buyer Report “ 5 Secrets Every Home Buyer Must Know or You Could Lose Your Shirt!”…call 1-800-xxx-xxxx ext. xx 24 hrs., recorded message.

(10) ‘Snail Mail Communication!’ Produce Even Greater Results Snail mail, meaning communication you send to people through the post office instead of email, is better than ever thanks to the Internet. How many newsletters, thank you notes, or greeting cards are you receiving from ‘sales people’ in your mailbox? The answer is probably none. Yet your email box is filled with all kinds of ‘junk’ you do not even read. Get The Physical Address Too! This is where ‘smarts’ come into play. Never ask for their physical address on an opt-in form. Simply ask for their email address. But then on follow up make it a point to always include a link to your physical offer.

Use A P.S.S. Delivered Free To Your Door By US Post A bright red package marked “urgent”. In it is everything you need to know and do to either sell you home yourself. Hire a real estate agent for the job or decide it is not the right time to sell. Everything you need to make an informed decision. No obligation. FREE of charge. 41 pages of Insider Information! All I need is your physical address. Then, we will RUSH mail this valuable package of Confidential inside information directly to you. (11) ‘Contact Information Update!’ (1) Keeps Your List Fresh Think of all the work you did to capture contact information. Are you going to waste those efforts by not providing your contacts a way to update their contact information for you? (2) Ask By Email At Least Every 6 Months You should send your ‘Contact Info Update’ to all your contacts in your database no more than 2 times a year.

The Letter/Email Are You In Need of An Update? Hi Client Name Just wondering if things have changed for you in the last 6 months, things like telephone number, address, and/or even a new email address? If so you can quickly update your information by replying to this message. Website address if you have an automated way to collect updated information once again thank you so much for being such a great client! If you need any additional help please feel free to give me a call or shoot me off an email. Take Care (12) Spam Checker Secrets Please avoid these words The following words often trigger spam filters. My advice is to try to avoid using them. But if you must, do so very sparingly.

Amazing, great offer, profit, promise, buy now, sale, investment, maximize, Dear friend, free offer, winner, remove, unsubscribe, exit, click here, click below, call now, loan, mortgage rates, do it now, free sample, low price, opt in, save money, save today, service guarantee, risk free, act now. Please Note: A word in and of itself will not trigger the spam filters. It is how you use these words. Your message must not sound spammy. This is why I encourage you to simply write ‘down to earth’ letters that are short and to the point. This way you reduce the chances of your email ending up in the spam folders. Spam Checker http://spamcheck.sitesell.com You can use this service. Just copy and paste the email letter you want to send and it will let you know if it will pass the spam filters. Or you can download a freeware spam checker here: http://www.mailingcheck.com/

Here are some Spam Triggers you should know and avoid: Sam Filters may be triggered: Using all Caps, extra punctuation (like ?!?!?!) or special characters. No text-only version included. Extra code, such as code pulled from Microsoft Word or other analytics. Recipients have marked your email messages as “SPAM” too often. Too many images with little or no text. You need to have a balance. Your email is likely to go to a Spam Folder if: The first 8 characters are digits From contains “sales@” From contains “success” From contains “success@” From contains “mail@” From contains “@public” From contains “@savvy” From contains “profits@”

Who is receiving your emails? You’ll be spam when: To contains “friend@” To contains “public@” To contains “success@” You will go to the Spam folder if your Subject Line Contains: “advertisement” “$$” “!” AND “$” You will also risk triggering span filters if the body of your email contains: Pretty much anything having to do with money, like “cash”, “money back”, “make more money”, “extra income”, etc. “cards accepted” “removal instructions”, “m/m”, “one-time mail”, Dear Friend”, “ooo” “!$ or “$” “Order Now”, “Order Today”, “money-back guarantee”, “100% satisfied”

More Info You Should be Aware of: Bounce Rates: Email bounces fall into two categories: A Hard Bounce and Soft Bounce. A Hard Bounce, means the email is completely Undeliverable. If this bounce occurs, remove it from your list immediately. A Hard bounce occurs for any one of three reasons: Email recipient does not exist (could be due to a typo) The Domain the email was set to does not exist. The receiving server has permanently blocked delivery. A soft bounce indicate a temporary issue. After attempting delivery to an email address over a few days, it will finally be marked as a soft bounce. Soft bounces can occur for any number of reasons. Here a few: The server or email box is full. The server is down. Email is too large to be delivered. It is important to analyze why an email is unable to be delivered. It is important to reduce your bounce rate and keep your list clean.

Unsubscribes Email unsubscribes are people who request to stop receiving your emails. People will unsubscribe for a number of reasons, but many are due to issues from the sender. Uninteresting and poor formatting are among the top reasons why people unsubscribe. Be sure to analyze your past unsubscribes before starting any new email campaign. Was the content to boring or uninteresting? Were the unsubscribes mostly new or have they been long time readers? Remember, the option to Unsubscribe is required by law. “A Visible, operable, unsubscribe mechanism” must be present in emails sent in bulk. Open Rates The open rate is the measure of how many people opened the emails that ended up in inboxes. This is one of the most important metrics for email marketers because it directly correlates with how successful campaigns are performing. Open rates are also the most direct way to evaluate the performance of your subject line.

The more accurate way to calculate the open rate is to take the number of times an email is opened (once per person at most) and divide that by the number of emails sent). Switch your “From” Name What people look at first when your email is in their inbox is the name of who the email is from. If it says the name of a company you reduce the chances of it getting open and read. Make sure the “from” name is from you, a person. Make sure it does not have any additional characters. Keep it simple such as: rand@randsmith.com Use numbered lists…they are easier to read and break up the look of the message so it does not look like one big block of boring text. Use this formula: Be short, relevant and to the point. Be educational and conversational. Speak to their needs and wants. Do not tell them how wonderful you are. They don’t care! Tell them something that has value to them.