Love My Credit Union Rewards Auto Program Bundle Overview

Overview The Love My Credit Union Rewards Auto program bundle offers credit union members great discounts from GM and Credit Union Auto Club. As a GM Premium level participant, your credit union will receive instant auto loan leads when your members request a GM Authorization Number for the discount. In addition to the great discounts for your members, your credit union is also eligible to receive marketing reimbursements from the Credit Union Auto Club program.  The program can help your credit union improve membership value and your bottom line by linking the exclusive discounts to your core products and services.

Credit Union Member Discount Plus, Real-Time Loan Leads! GM Credit Union Member Discount Credit union members can purchase NEW Chevrolet, Buick and GMC vehicles at a discount, which is a percentage based discounted price. The Credit Union Member Discount from GM can be combined with most current incentives to save even more. Fixed price, non-negotiable Not compatible with subvented rate financing Credit Union Benefits Employee pricing for credit union employees that own a non-GM make vehicle Loan links on GM microsite Custom inserts and take ones Custom size web banners FREE marketing materials for statement mailings, newsletters, website and lobby distribution, and more Weekly summary of member activity Plus, Real-Time Loan Leads! Loan Link Credit unions can now easily provide their loan link to Love My Credit Union Rewards Easy access to your loan app or loan page Drive more auto loans

Credit Union Member Discount Credit Union Auto Club Credit Union Member Discount Roadside assistance program created exclusively for credit union members. Provides unparalleled service at a great value to assist members with roadside emergencies. Members are covered in any non-commercial vehicle they travel Professional customer service team 24/7/365 10 mile tow radius Lockout/Flat Tire/Out of Fuel Assistance Plans start at $47.00 per year / $91.00 for a family plan up to 6 people Credit Union Benefits Great link to auto loans Promote the added-value of membership Use as a promotional tool to drive auto loans, new membership, or employee rewards Discounted pricing offered to credit unions when using as a promotional tool FREE marketing materials to promote the program Marketing reimbursements Individual Plan = $5.00 Individual +1 = $6.00 Family plan up to 4 = $7.00 Family plan up to 5 = $8.00 Family plan up to 6 = $9.00

Marketing Requirements Quarterly member communication Complete at least one member communications each quarter for four quarters, annually. If your credit union is also enrolled in the TurboTax program, it must be marketed in Q1 only in addition to the marketing requirements for the Auto bundle program.  Please see the TurboTax marketing requirements Member Quarterly Communication Tactics Quarterly paper statement inserts or e-statement onsert, must reach at least 95% of members. (Text only statement messaging is not acceptable to meet requirement). Direct mail promotion to at least 75% of members. Quarterly newsletter article and/or ad, must reach at least 95% of members. Email marketing message – can be used to fulfill one quarterly requirement if credit union will email to at least 50% of members.  If credit union will email to 75% or more members, this tactic can be used multiple times. Program banner and URL link on home banking/online banking pages for at least one quarter.  Can only be used to fulfill one quarterly marketing requirement. This option is in addition to the web banner requirement.

Marketing Requirements Website Promotion Multi-partner banner placed on credit union website, preferably home page, within 30 days of enrollment and continuously thereafter. Lobby Promotion Place program lobby materials (paper or digital) in all credit union lobbies within 30 days of enrollment and continuously thereafter. Employee and SEG Communication Include program information in human resources new hire and employee group packets within 60 days of enrollment and ongoing thereafter.

Additional Marketing Suggestions Additional banner location suggestions GM and Credit Union Auto Club Loan page Rates page Member discount page Member benefits page Insurance page Additional Communication Tactics Utilize social media to enhance quarterly marketing requirement i.e. Facebook, Twitter, Blog, mobile app marketing

Marketing Reimbursements Credit Union Auto Club Credit union is eligible to receive $5.00-$9.00 for each membership purchased Individual plan – $5.00 marketing reimbursement Individual +1 plan – $6.00 marketing reimbursement Family up to 4 plan – $7.00 marketing reimbursement Family up to 5 plan – $8.00 marketing reimbursement Family up to 6 plan – $9.00 marketing reimbursement

Marketing Materials CUSG provides FREE marketing materials and marketing support to all enrolled credit unions Marketing materials include Website banners Lobby materials Paper and digital Statement inserts Email messaging eStatement,onserts and messaging Newsletter messaging Social media messaging

Enroll Today Visit the Partner Center at LoveMyCreditUnion.org and click on MyDashboard to enroll

Learn More Subscribe to our monthly Love My Credit Union Rewards newsletter Visit our exclusive Partner Center site for credit unions and leagues/LSCs We have a dedicated team of Client Service Representatives, Client Managers, and National Business Consultants, all here to serve you. Contact us at clientsupport@cusolutionsgroup.com