WebReForm Content Governance Models HoDs and HoPs meeting 28 June 2017

Background No content governance framework 700 Contensis users Poor user experience 14,000 pages Inaccurate, replicated content Lack of model has resulted in: Contensis users – unclear responsibility and insufficient training support options Pages – hard to find relevant content and keep it updated Content – due to amount and lack of clarity on responsibility UX – state of content bad for user

Themes emerging from SMT workshops Clarity Empowerment Support Clarity: Clear, efficient approval process Clear who is responsible for what content Recognition that content owners, contributors and uploaders are often separate Empowerment: Ability to put content live in timely fashion Recognition of time and expertise required to create and upload content Recognised, empowered department website champions – know the CMS, best practice Support: Digital Communications support – best practice advice on content, section structure, etc IT support – prompt resolution of technical issues Technical and best practice training

Operating principles for proposed model Responsibility for allocated content is recognised and understood at identified levels Clarity Led by M&C, to foster best practice and keep identified people trained and motivated Community Remains collective but within a more defined and supported framework Content ownership Simplified through website design and streamlined via governance model Content publishing More robust and regular Training and support

Website Owner (Marketing and Communications) Website Content Owner (HoD/HoP) Train, support and build community High-level signoff Website Content Champion (Manager) Support, review and advise Website Content Uploader (selected) Provide content and ideas NB in practice, likely to be overlap between lower three roles depending on department in question. Diagram designed to illustrate the principles of responsibility Marketing and Communications: Build and support Website Content Champion community Ensure training and best practice Oversee content governance model Oversee section creation and development Maintain core sections and pages Website Content Owner: Responsible for collective content and its direction Signoff of major changes and developments – protocols agreed at local level Website Content Champion: Manager grade recommended Empowered and supported by Marketing and Communications on digital best practice/CMS – build a community Support, review and advise Content Uploaders on best practice regularly Responsibility acknowledged in job description? Website Content Uploader: Upload and put content live for department/team Had CMS and best practice training Supported, advised and reviewed by Champions Website Content Contributor: Content ideas can come from anywhere in the college – unless dual role, will not have access to the cms Suggest or provide content and ideas for content Digital Communications Marketing Managers Within the faculty Within the department Website Content Contributor (all)

Roles – Website Owner Marketing and Communications Foster and support Website Champion community Ensure training and best practice Oversee content governance model Oversee section creation and development Maintain core sections and pages

Roles – Website Content Owner Experts in subject Responsible for collective content and its direction Signoff of major changes and developments – protocols agreed at local level Heads of Department (option to delegate)

Roles – Website Content Champion Manager grade recommended for authority and autonomy Empowered and supported by Marketing and Communications on digital best practice/CMS – build a community Support, review and advise Content Uploaders on best practice regularly Knowledge of subject, digital content strategy/best practice and CMS Responsibility acknowledged in title/job description

Roles – Website Content Uploader Upload and put content live for department/team Had CMS and best practice training Selected by Champions/Content Owners Supported, advised and reviewed by Champions

Roles – Website Content Contributor Content ideas can come from anywhere in the college Suggest or provide content and ideas for content Digital Communications Marketing Managers Within the faculty Within the department

Feedback and discussion

Do you have any questions on the principles for the proposed model? Feedback points Do you have any questions on the principles for the proposed model? Do you believe the roles in the proposed model will work in your department / team? Are there additional considerations we need to take account of to enable the model to work?

Circulate this presentation for final feedback Model finalised Next steps Circulate this presentation for final feedback Model finalised Model implemented. Roll out phased but in place ahead of website go live