MM 39% MINUTES PAGES 39% 34% Minutes Videos 39% SPENT

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Presentation transcript:

4+ 13+ 16+ 3+ 7.4MM 39% MINUTES PAGES 39% 34% Minutes Videos 39% SPENT MONTHLY UNIQUES 39% 13+ 16+ MINUTES SPENT PAGES TURNED 39% 71% MALES 77% COLLEGE EDUCATED 34% 3+ 4+ Minutes Per Video Videos Per Viewer 39% 48% 18-34 46% HHI $75K+

GAMEREVOLUTION COMP INDEX 30.7 % 149 % Average Brand Lift Above the Vizu Avg *12.3% Vizu Brand Awareness Avg GAMEREVOLUTION COMP INDEX PURCHASING BEHAVIOR CONSOLES OWNED SOCIAL BEHAVIOR 232 251 284 Own handheld video games Microsoft Xbox 360 Subscribe to gaming magazines 233 243 297 Take part in rewards programs First among friends to own the latest video games Nintendo 3DS 248 206 171 Spend >20 Hours playing a week Spent $2.5K-5K on electronics in last 6 mos Sony Playstation 3 240 260 197 Visit social media sites to play games Own an HD television Nintendo DS 195 207 237 Spent >$200 on games in last month Nintendo Wii First to buy new gadgets