Use Typography Techniques CUAGRD302 Use Typography Techniques

Alphabet Variations The construction of letterforms in the roman alphabet remains largely unchanged after 2000 years. As readers we rely on the consistent forms of our letters to understand them. Their design is a syntax of line shapes a visual grammar that allows us to know that were looking at a V rather than a U. Too much deviation fro the master shape, and we lose our sense of the letter.

Case letters Each letter in the alphabet has two forms: an uppercase or capital form and a lowercase form. Uppercase letters are older official forms the romans used for imperial inscriptions. The lowercase letters and are developed of the middle ages (476-1200AD) and are generally attributed to the work of Charlemagne's scribes.

Weight The weight of a particular font is the thickness of the character outlines relative to their height A typeface may come in fonts of many weights, from ultra-light to extra-bold or black; The base weight differs among typefaces; that means one normal font may appear bolder than some other normal font. For example, fonts intended to be used in posters are often quite bold by default while fonts for long runs of text are rather light.

Posture The posture of a letterform is its vertical orientation to the baseline. Letters that stand upright, their stand upright, their center axis 90˚ to the baseline, are called roman. Letters that slant are called italic. A true italic letter has been drawn at an angle 12 to 15˚ less upright than its roman counterpart. Italic characters began to appear during the Renaissance, when scholars became interested in type that was more organic than roman forms. They based their slanted letters on handwriting. In general italic letters read with greater stress than roman letters. They serve a number of functions in text from adding emphases to helping distinguish one type of information from another.

Width How wide the letterforms in a typeface are in relation to their height is referred to as their width or extension. Regular width is based on a square dimension: a capital letter M of regular width is optically as wide as it is tall. The width of other letters in the same typeface is derived from this initial ratio, although they themselves may not be as wide as the letter M. A typeface in which the letterforms are narrower than regular is referred to as condensed or compressed; a face that is wider than regular is refereed to as extended or expanded. Like posture and weight varying the width of letterforms lends a different cadence to the reading; the rhythm of the text is changed by condensing or expanding type.

Style Style is a broad term that refers to several aspects of a typeface. First style can be divided into basic categories: serif and sans serif. Second style refers to the typefaces historical classification and the visual idiosyncrasies (a distinctive or peculiar feature or characteristic of a place or thing) related to its historical context.

The optics of space Every typeface has a distinct rhythm of strokes and spaces. This relationship between form and counterfort defines the optimal spacing of that particular typeface an therefore of the overall spacing between words and lines of type, among paragraphs.

Tracking In typography, letter-spacing, usually called tracking by typographers, refers to a consistent degree of increase (or sometimes decrease) of space between letters to affect density in a line or block of text.

The spatial mechanics of paragraphs As more and more sentences are strung together, they cluster to form a basic component of typographic design: The paragraph can be set in all manner of way to wide to narrow aligned or non aligned, singly or in groups. The paragraph is the archetypal building block of a text; as such its structure spacing and optical qualities warrant a focus of attention by the designer.

The paragraph Left-aligned text Centered text Justification Right-aligned text 1 2 3 4

Task 2 This typography task will get you to design a short inspirational saying that will be printed on wood. The requirements will be on your brief. Some inspirations

Preparation Design some awesome font work, with a simple saying either in Photoshop or illustrator- I would use illustrator. No images

Next week Printing on wood

Bibliography https://en.wikipedia.org/wiki/Font https://digitalmedia110sara.wordpress.com/2015/10/22/assignment-10-1-1/ http://www.webdesignerhub.com/wp-content/uploads/2016/07/Screen-Shot-2016-07-03-at-05.43.59.png https://en.wikipedia.org/wiki/Letter-spacing https://www.linotype.com/fr/7027-33846/significance-of-letter-spacing-for-web-design.html https://www.linotype.com/fr/7027-33684/text-alignment-and-hyphenation.html