Energy Drinks Don’t buy the HYPE….

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Presentation transcript:

Energy Drinks Don’t buy the HYPE…

D.A.R.E. Facts $3.4 Billion/Year Industry! 31% of Teens Use Power Drinks (N. America) Brands target DEMO is Male teens & 20 Somethings Red Bull started in Austria, in 1987! Red Bull today is found in 130 Countries & sells over 2.5 Billion cans per year New Brands popping up at a rate of 1 per DAY! http://www.dare.com/parents/parents_newsroom/redbull.asp Alden, DiDonato, Easson, Eliott 2012

What You Should Know Very often you simply don’t know how much caffeine you consume We all know that an energy drink is a beverage that contains some form of legal stimulation and/or vitamins which are meant to give consumer a short term boost in energy. The most common ingredient in it is caffeine and in most cases you can find out the amount of it in each drink on the label, though sometimes manufactures simply “forget” to state it.  Furthermore, if a beverage also contains Guarani, green tea extract or coffee extract then the real amount of caffeine is much bigger. Alden, DiDonato, Easson, Eliott 2012

People can become addicted to such drinks Well, actually it is only half true as the only addictive part of energy drink ingredients appears to be caffeine. So if you drink enough cans, you may become addicted to caffeine and ultimately suffer from the effects of the addiction. Alden, DiDonato, Easson, Eliott 2012

The combination of alcohol and these beverages is disastrous Bars around the world mix vodka with energy drinks, especially Red Bull, because it has a reputation for reducing the depressant effects of alcohol, like fatigue, while enhancing the “feel good” buzz. As the result you can consume much more alcohol and your body’s ability to metabolize it can be slowed down. What is more such a combination can have an effect on your heart and even lead to death. Alden, DiDonato, Easson, Eliott 2012

No energy drinks during exercise This fact about energy drinks is rather doubtful and many sportsmen claim it to be completely wrong, but actually the research has proved that caffeine in energy drinks promotes dehydration and so can cause dizziness and disorientation. So no wonder that some schools have already banned using such beverages before and during exercise. Alden, DiDonato, Easson, Eliott 2012

An Energy drink is NOT a substitute for water People often forget that an energy drink should be taken only when the body needs energy. We often drink it when we are thirsty or just because we like the taste of it, which is wrong. Alden, DiDonato, Easson, Eliott 2012

Alden, DiDonato, Easson, Eliott 2012

180 28 Black 5-Hour Energy AMP Energy Bacchus-F Battery Battery energy shot Bawls Blue Charge Blue Energy Blue Horse Energy Drink Boo Bolt - best thing event Boo Koo Buckeye Juice Burn Celsius Citrons Energy Enhancer Coca-Cola Blāk Cocaine (drink) Crunk Energy Drink Duff Emerge Stimulation Drink Enviga Euro Shopper Energy Drink Full Throttle Go Fast Gazzu Glacéau VitaminEnergy Haust energy shot Hockey Soda Energy Hustler Hype Energy Irn-Bru 32 Jolt Cola King 888 Kore Kruidvat Power Booster Lift Plus Lucozade Alert Lucozade Sport MAD DOG Energy Ministry Of Energy Monster Mother Mountain Dew Mountain Dew Energy Mountain Dew MDX NapNock Energy Shot NOS Pepsi Max Powerking Pure! Red Bull Red Eye Red Rooster Red Thunder Redline Relentless RELOAD Rip It Rockstar Semtex Shark Stimulation Smart Energy Shots SoBe Adrenaline Rush Sparks SPEED Energy Spike Shooter Sun Drop Tab Energy Urge Intense V Vault Virgin Tequila Wicked Energy Drink Wired Energy Drink XL Energy Drink XS Energy Drink Zipfizz Alden, DiDonato, Easson, Eliott 2012

Resource Citations Web Citations: http://slapenergydrink.com/energy-drinks-facts http://www.topnews.in/healthcare/content/22040dangerous-energy-drinks-can-leave-children-hospitalised http://www.dare.com/home/default.asp http://en.wikipedia.org/wiki/List_of_energy_drinks Image Citations: http://www.unlimitedmagazine.com/blog/?tag=energy-drinks http://blog.rollerwarehouse.com/monster-is-sponsoring-our-grand-opening-on-august-21st/ http://bevwire.wordpress.com/2010/03/29/whats-going-on-with-full-throttle/ http://www.cbc.ca/ontariotoday/2011/10/06/energy-drinks-dangerous-for-kids/ http://energydrinkcoupons.org/ http://movies.about.com/library/weekly/blrolemodelsposter.htm Alden, DiDonato, Easson, Eliott 2012