Product presentation

Content Brussels Waffle vs. Sweet Belgian waffle The Sweet Belgian waffle Business environment Strategy Conclusion

Brussels waffle vs. Sweet Belgian waffle Brussels Waffle Sweet Belgian Waffle Round Rectangle

Brussels Waffle vs. Sweet Belgian waffle Brussels Waffle Manufacturing Prepared from a yeast-leavened batter gives a light, crispy waffle Consumption Usually served as breakfast, topped with butter and various syrups

Brussels Waffle vs. Sweet Belgian waffle Sweet Belgian Waffle History The Liège waffle was invented by a cook of the prince-bishop of Liège (Belgium) in the 18th century It got its form in AD 1200 when a smith invented a new baking tin Looked like a honeycomb, he called it “wafel” (= waffle) because “waffle” in French meant “honeycomb” Now they are sold in numerous outlets all over the world, from Europe over Asia to South America.

Sweet Belgian waffle Form & taste Consumption Smaller, sweeter and denser than "Belgian Waffles“ The last-minute addition of thick sugar to the dough produces a caramelized sugar coating Consumption Can be served warm & cold with toppings like fruits, creams, and chocolate

Sweet Belgian waffle Versions The plain Sweet Belgian waffle The sweet Belgian waffle with chocolate coating on one side The fruit filled waffle with blueberry, raspberry, strawberry and apricot The quiche waffle with egg, spinahce and cheese

Business environment Sweet Waffle market Research totally new in America the possibilities are countless Research on-the go consumption will continue to grow increase from 126 billion in 2008 to 140 billion in 2010

Great opportunity for the Sweet Belgian Waffle!! Business environment According to statistics, the usual three meals a day are no longer standard procedure. Instead, Americans are now eating an average of FOUR meals a day, the fourth being “the Afternoon Snack. Americans consume approximately $19 billion worth of chips, pretzels and candy a year. Additionally, the current dietary trend of “everything in moderation,” instead of abstinence, will only help the snack market. Research also shows that the snack and the candy market will show up to a three percent increase each year, over the next four years. So in 2010, the market will be worth about $24.2 billion! Great opportunity for the Sweet Belgian Waffle!!

Business environment Competitive advantages sweet Belgian Waffle is a new product differentiates from all his competitors new taste, a new smell, a new form and a new look nothing like our product on the American market you would have an USP

Strategy Frozen Specialty shops of only frozen food 3 possibilities for consuming the Sweet Belgian Waffle: Frozen Specialty shops of only frozen food Consumers can defrost, and warm the waffles themselves Cold Shops defrost the waffles themselves and sell them cold to the customer. The waffles are defrosted the day before they are sold, and have a shelf life of 12 days Can be sold in super markets, hyper markets, price clubs,… Warm The shops buy the frozen waffles, defrost the waffles the day before they sell them, and warm them up for 30 seconds when the customer orders them

Strategy 2 concepts of selling the waffles: Brand name White Label “Sweet Belgian Waffle” White Label The shops can put their own label on the packaging

Conclusion New product in a fairly new market Numerous advantages A real money-maker which will increase your sales Act quickly and the competitive advantage shall be yours!

Thank you for your interest in the Sweet Belgian Waffel Address RH International 2, Eagle Nest Lane Long Valley, NJ 07853 Phone 908 684 1999 Fax 908 684 1112 Website rhint.wordpress.com E-Mail rh99int@aol.com