Podcasting for Catholic Radio Tuesday, November 15, 2016 7PM

Podcasts are Different than Radio Radio is lean back- Podcasts are lean forward Podcasts start at the beginning Radio is ruled by the clock-Podcasts are free of time constraints. Radio must be broad-Podcasts can serve narrow niches. Radio a button away-Podcasts require an opt in so engagement is higher. Radio is perishable-Podcasts are always available.

Be Platform Agnostic Google Play iTunes Tune-in Radio Stitcher Spreaker Soundcloud Podbean RSS Feeds Your Web Site

Back End I use Blubrry Power Press for distribution Wordpress web site. Burn RSS feeds for each program you want to podcast. Have proper graphics made Revive Old Posts SumoMe Sharaholic

Podcasts Start with existing programs Do each one individually RSS feed Decide what platforms Remember long tail works Content is king Promote, promote, promote!!!!!

Some things to think about Average length of a podcast- 22 minutes Day most podcasts post- Tuesday Frequency- Weekly

Included in the Podcast Post A summary paragraph Scripture and quotes used Reflections How to subscribe How to Join E-mail list Transcripts Show notes

Promotion Facebook post with link to podcast- Once on publication and again a day later, a week later and a month later. Facebook groups- Post once each group Twitter- Three tweets a day for a week. Google+-Posted to public and a variety of Catholic groups once. Pinterest- Pint once to several pinterest boards you have created and other prominent Catholic board.

Promotion Post to Linkedin Post to Delicious Post to Digg Post to StumbleUpon

Email Podcast to Subscribers E-mailed next morning at 7AM to mailing list.