Attitudinal Equity Overview : Brandname

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Presentation transcript:

Attitudinal Equity Overview : Brandname % Unaware % Aware not consider Overall AE Users and Non-users Low Reasonable High Brand 1 39.5 23.8 0.284118275158107 41.8 21 0.440624076873064 38.8 20.4 1.29267796874046 65.0 9.8 6.94976150989532 69.4 7.6 5.02895340323448 77.6 4.7 58.1840515136719 32.8 3.7 41.67720079422 45.1 3.3 2.46316101402044 85.2 3.1 43.3644533157349 53.7 0.6 Total Sample

Attitudinal Equity Overview : Brandname % Unaware % Aware not consider Overall AE Users and Non-users Low Reasonable High Brand 1 75.6434798240662 23.5 0.4 78.2905340194702 21.1 0.3 83.0732941627502 15.7 81.3080906867981 17.9 89.0554249286652 10.5 0.2 89.6549642086029 9.8 63.5434746742249 36.0 0.1 86.5525364875793 13.3 49.7535020112991 50.0 87.1240854263306 12.9 Total Sample