What information do you use to decide which product to buy? Shampoo Shop-a-thon What information do you use to decide which product to buy?

Product packaging? Product promises? Product name?

$6.29 $4.38 $8.00 Cost?

Ingredient List? water Decyl glucoside Lauryl glucose Coco glucoside Glycerol monoleate Soy protein Cocamidopropyl Betaine Honey Sucorse laurate Betaine Xanthan gum Glucose Ginger extract Orange peel oil Lemon peel oil Tangerine peel oil Sodium laureth sulfate Cocamide MIPA Dimethecone Sodium chloride Laureth 2 Ppg 5 Fragrance Methyl parabens Disteryl ether Carbomer DMDM hydantoin Polyquarterium 10 Green tea extract Sugar cane extract Citric acid Butylene glycol 1,4 dioxane Cocamide DEA Calendula extract bark extract panthenol Glycol stearate Birch extract Goldenseal extract Ingredient List?

Ingredient Research? water Decyl glucoside Lauryl glucose Coco glucoside Glycerol monoleate Soy protein Cocamidopropyl Betaine Honey Sucorse laurate Betaine Xanthan gum Glucose Ginger extract Orange peel oil Lemon peel oil Tangerine peel oil Sodium laureth sulfate Cocamide MIPA Dimethecone Sodium chloride Laureth 2 Ppg 5 Fragrance Polyquarterium 10 Methyl parabens Disteryl ether Carbomer DMDM hydantoin Green tea extract Sugar cane extract Citric acid Butylene glycol 1,4 dioxane Cocamide DEA Calendula extract bark extract panthenol Glycol stearate Birch extract Goldenseal extract Red = health hazard Ingredient Research?

Company? Levlad, LLC L’Oreal The Clorox Company (makes Nature’s Gate products) L’Oreal (makes Garnier products) The Clorox Company (owns Burt’s Bees) Company?

Company Research? L’Oreal Levlad, LLC Clorox Brands: The Body Shop, Maybelline, Redkin, Matrix, Biotherm, Lancome… Based in Paris, France 38 factories all over the world (>6,000 employees) 6 factories in the US 3% of its proceeds are put into R&D Applies European working conditions to emergent countries Levlad, LLC Based in CA Makes all organic cosmetics <l,000 employees Gives back to local community Working conditions are poor Non-diverse workplace Clorox Brands: ArmorAll, Brita, FreshStep, Hidden Valley, Pine Sol, Liquid-Plumr… Based in CA 13 factories in the US Multiple factories all over the world (>5,000 employees) $470k to Sierra Club 2% of its proceeds are put into R&D Company Research?

$50.00 a week (ranging from 5-50 different products) How much do you think the average American spends on groceries in a week? $50.00 a week (ranging from 5-50 different products) How much information are you armed with when you go to the store? For how many products?