Team Revolution Winning Strategy Amanda By: Amanda Elsen, John O’Dea, Jimmy Collins, Tyler Livingston, Amanda Heitkamp

Overview Ending Performance Big Idea SWOT Objectives Strategies Tactics Charts Conclusion Amanda

Ending Performance We have had the highest stock price index, revenue, and net contribution in periods 1-3. The stock price index for period 3 was $1,702,000. The revenue for period 3 was $71,827,000. Our net contribution for period 3 was $30,764,000. We have 26.4 million dollars for a budget giving team REVO more spending power. Jimmy

Jimmy

Budget Luxrious Monopoly Revo St8ment TRUE Revenues 199.6 107.5 206.3 107.3 176.0 Cost of goods sold -101.2 -64.9 -93.2 -58.1 -96.2 Inventory costs -0.2 -4.8 0.0 -2.5 Interests paid -0.1 -0.3 -0.4 Exceptional cost or profit Earnings before taxes 78.9 25.4 91.5 32.9 64.4 Next Period Budget 26.4 10.2 13.2 25.7 Jimmy

Old Big Idea Our big idea is purchasing the correct Marketing Research mainly the semantic scales. This helps us create the exact products out customers want. If we target the right markets with the correct high quality product matching their ideal values. Tyler

New Big Idea Our big idea is staying ahead on our commercial team. Yet we plan on having huge commercial teams to make sure we can push our products through the right channels. We plan on putting big sums of our budget into our commercial team for both our Clinites and Nutrites. We plan on making sure we have our products targeted to the correct places our commercial team. Amanda

S.W.O.T. Strengths Weaknesses Opportunities Threats John

Strengths We have had the highest stock price index, revenue, and net contribution. The stock price index for period 10 was $2,667,000. The revenue for period 10 was $206,000,000. Our net contribution for period 10 was $92,000,000. We have the highest value share in product RUST which is our first nutrite which is 48% of the market. We have the highest unit share for our product RUST at 26% unit share. For product RUST we sold over 7,315,000 units which made us the most profit out of our three products. We chose a good price for product for the first nutrite. We had a high budget to use John

Weaknesses We lost our high market share in the Clinite market. Now having 17% We did not have a specific target for our RISE product One weakness was not being as close to the Elderly as some of the other Nutrites on the market Amanda H

Opportunities Research and development on our RICH product to target it closer to the singles market. Our budget is allowing us the opportunity to research and develop a better Nutrite product over the competition. Because we were able to put money into purchasing semantic scales we now have the opportunity to enhance our products to better target the markets Making another Nutrite to closely target the families and the health conscious markets Make another Clinite to closely target the affluent families More time in the simulation Jimmy

Threats Clinite market will keep on changing away from our RISE product. Luxurious is our biggest threat because they are the closest to us when it comes to stock price index, revenue, and net contribution. More time in the simulation. Tyler

Strategies throughout Simulation Continue to increase our stock price index, revenue, and net contribution.  A key weakness that we are going to fix is to better target our consumers.  We need to better develop products that relate more closely to what our consumers want. Going to research and develop the best nutrite product that the market can offer Develop a lower price clinite product so we can compete with our competitors in the singles and low income market. Explain if they worked or not. And what we modified. John

Tactics throughout Simulation Our biggest tactic is to create better products that appeal more to our target markets through following the semantic scales. Taking out loan right away Have the biggest commercial team Big merchandising allocation Big advertisement for all products Have the biggest budget allocated to the merchandising of our products Introduced RITE product More effectively price, market, and advertise to the specific target markets. Create the first Nutrite to take advantage of that market. Took RITE off Market Amanda H

Value Market Shares Jimmy

Industry Retail Sales by Firm Jimmy

Jimmy

Purchase Intentions Amanda

Revenue Breakdown Amanda

Volume sales Top Selling Brands Amanda

Commercial Team Tyler

Advertising Tyler

Merchandising Tyler

Amanda H

Market Share Amanda H

Revenues Amanda H

Brand contribution Amanda H

Clinites

Efficacy vs. Price Semantic Scale John

Safety vs. Price Semantic Scale John

Packaging vs. Price Semantic Scale John

Pleasure vs. Price Semantic Scale John

Usability vs. Price Semantic Scale John

Nutrites

Nutrition vs. Clinical Semantic Scale John

Packaging vs. Clinical Semantic Scale John

Flavor vs. Clinical Semantic Scale John

Variety vs. Clinical Semantic Scale John

Price vs. Clinical Semantic Scale John

Conclusion BIGGEST IDEA Amanda

Any Questions? Amanda