European Committee of the Regions How policy measures can help fully exploiting Comunitat Valenciana’s existing potential “Making the best use of EU Funds for Regional Growth and Jobs through Tourism” 27th September 2016 European Committee of the Regions

Region of Valencia global strategy for tourism 2010-20 1.- Tourism management as a global policy 8.- Marketing and communication 2.- Public-private collaboration 8 Policy areas 3.-SMEs competitiveness 7.- Distribution 6.- Research, technological development and innovation 4.- Workforce 5.- Sustainability

EU funding MFF 2014-2020 European regional development fund European Social Fund CdT Training Network for employment, competitiveness and entrepreneurship Product development: Sustainable equipment for beaches; Rural tourism resources and services R+D+i: INVAT.TUR (Valencian Institute for Tourism Technologies) Support to SMEs: e-commerce, internet, blogosphere, social networks INVAT.TUR Entrepreneurship promotion Creation of whatch and technology transfer system TRAVEL OPEN APPS Tourism Distribution Technology A unique and complete system to manage and distribute all available offer in the destination CdT Network Castellón, Valencia, Gandia, Dénia, Alicante, Benidorm and Torrevieja Tourist training for unemployed: promotion of employment and social inclusion Enhance access to lifelong learning, upgrading the skills and competences of the workforce Enhancing access to affordable, sustainable and high-quality services

Activities implemented 1 Example: (Policy area Workforce) CdT Network: 7 training centres Adhoc training programmes Public-private advisory commitees New channels and resources: Online training Streaming / TV App LMS (Learning Management System) plattform Bussiness acceleration CdT Jobs (data base) Accetur: Entrepreunership

Stakeholders targeted 23M tourists in 2015 Local DMOs 542 Municipalities Tourism businesses 417,032 tourism accommodation beds 14,477 restaurants 1,268 travel agencies 219 active tourism businesses Professionals (& future ones) 20,000 students/year receive training through our CDT Network Tourism Centers.

Expectations from EU Recognition of tourism as a stand-alone EU policy: sufficient budget allocation Maximise the potential of EU financial policies and instruments dedicated to tourism: better integration and coordination with other EU policies Remain competitive: consolidate the image of Europe as a destination; increase support for integrated, sustainable and ethic tourism practices.

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