Presentation On Service Marketing Presented To Mam Ammara Ikram Presented By Khurram Shahzad Roll No 07-32

Contents Introduction Characteristics Of Service Marketing Strategies for service firms Types Of Service Marketing Marketing Tasks Of Service Companies

Introduction In US, 79% of total jobs are service jobs. It is estimated that in 2014, nearly four out of five jobs will be the service jobs in the United States.

Service Industry Service Industry Vary greatly. Government Organizations Services Non-Profit Organizations Services Business Organizations Services Courts, Hospitals ,Military Services, Postal Services and Schools. Museums, Charities, Churches, Colleges ,Foundations and Hospitals. Airlines, Banks, Hotels, Insurance Companies, Entertainment Companies, Medical Practices and Others.

Characteristics Of a Service Intangibility: Services can’t seen, tasted, felt ,heard or smelled before purchase. Example: Airline services, Plastic surgery

Characteristics Of a Service Inseparability: Services can’t be separated from their providers, services are produced and consumed at same time. Example: Live news broadcasting, Plastic Surgery

Characteristics Of a Service Variability: Quality of services depends upon who provides them and when , where and how. Example: Insurance policy agent

Characteristics Of a Service Perishability: Services cannot be stored for later sale or use. Example: Peak and downfall season of hotel

Marketing strategies for service firms Like manufacturing firms , service firms also use the marketing strategies to position themselves in the market and to bring greater value and customer satisfaction.

Service Profit Chain “The chain that links service firm profit with employee and customer satisfaction.”

Types Of Service Marketing Company Internal Marketing External Marketing Employees Customers Interactive Marketing

Types Of Service Marketing Internal marketing: Orienting and motivating customer- contact employees and the sporting services people to work as a team to provide customer satisfaction.

Types of Service Marketing Interactive marketing: “Training service employees in the fine art of interactive with customer to satisfy their needs” External marketing: “It is a traditional marketing by using 4 p’s”

Marketing Tasks Of Service Companies

Marketing Tasks Of Service Companies Managing Service Differentiation: Develop differentiation offers Develop differentiation delivery Develop differentiation Image

Marketing Strategies For Service Firms Managing service quality: Empower first line manager Develop high service quality standards Watch service performance closely

Marketing Strategies For Service Firms Managing Service Productivity: Train current or new employees. Utilize technology. In order to increase the service productivity, a particular useful approach is “intellectual capital management”.

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