Philp Industries Weekly Summary August 13th - August 19th Liberty Bottleworks Prepared on August 25th 2017 Private and Confidential | Philp Industries

A Data-Driven Approach AMAZON ORDERS AMAZON SALES FAST TRACK AMS CHARGEBACKS CATEGORY PERFORMANCE BRAND PERFORMANCE INDIVIDUAL PRODUCT PERFORMANCE Private and Confidential | Philp Industries

Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate Fulfillment Rate Private and Confidential | Philp Industries

Amazon Sales Shipped COGS Shipped SKUs Average Sales Price Inventory Weeks of Cover Private and Confidential | Philp Industries

Fast Track Fast Track Replenishable Out of Stock Non-Replenishable Out of Stock Lost Buy Box Private and Confidential | Philp Industries

AMS Sales Spend Average Cost of Sale Conversion Rate Private and Confidential | Philp Industries

Chargebacks PO - On-Time Non-Compliance Oversized Carton Prep - Bagging Private and Confidential | Philp Industries

Category Activity Category Shipped COGS August 13th - August 19th Change over last week 2000 Outdoors - 2055 Water Bottles $707.25 $-136.39 Private and Confidential | Philp Industries

Brand Activity Brand Shipped COGS August 13th - August 19th Change over last week Liberty Bottleworks (LIBCJ) $659.75 $-135.89 Liberty Bottle Works (LIBAQ) $47.50 $-0.50 Private and Confidential | Philp Industries

Top Products Parent Products Individual Products Product Shipped COGS Change over last week Liberty Bottleworks Kid's Safari Aluminum Water Bottle 12oz (B072B9RSZK) $70.00 $30.00 Liberty Bottleworks Silver Hunter Sport Water Bottle (B00NHM5R10) $61.71 $-10.71 Liberty Bottle Works Liberty Bottleworks Replacement Cap (B071V9Z4PZ) $57.00 $22.00 Liberty Bottleworks Ms. R Aluminum Water Bottle (B009AT43H8) $47.50 $28.00 Liberty Bottleworks Stellar Aluminum Water Bottle (B0722JG6BW) $37.23 $-11.73 Liberty Bottleworks Paradise Found Aluminum Water Bottle (B074W7ZYKS) $28.50 $9.50 Liberty Bottleworks Original Gravity Water Bottle (B074WC8Q7P) $24.48 Liberty Bottleworks Topo Aluminum Water Bottle (B00NHM9R4S) $24.23 $-11.98 Liberty Bottleworks Straight Up Aluminum Water Bottle, Aluminum (B071RM2CC2) $20.00 $0.50 Liberty Bottleworks Special Ops Aluminum Water Bottle (B0711797TX) $0.00 Individual Products Product COGS Change Out of Stock Liberty Bottleworks Kid's Safari Fox Aluminum Water Bottle, 12oz, Sport Cap (B06Y1L4HF2 / 12203100SPWHT) $40.00 54.07 % Liberty Bottleworks Silver Hunter Aluminum Water Bottle, 32oz, Naked, Stand... (B00MRUQAU0 / 32108203STBLK) $38.25 $12.75 0.00 % Liberty Bottleworks Ms. R Aluminum Water Bottle, 24oz, Saffron, Standard Ca... (B005CN3RY6 / 24606130STBLK) $38.00 $28.50 Liberty Bottleworks Aluminum Water Bottle Replacement Cap, One Size, Black,... (B00D93C2VK / 1121BLK) $27.00 $9.00 Liberty Bottleworks Stellar Aluminum Water Bottle, 32oz, Night, Standard Ca... (B00MRUPHUE / 32006209STBLK) $25.50 $0.00 Liberty Bottleworks Kid's Safari Tiger Aluminum Water Bottle, 12oz, Sport C... (B06Y153NTM / 12550100SPGRN) $20.00 Liberty Bottleworks Squishy Aluminum Water Bottle, 16oz, Indigo, Sport Cap (B018M7LN5S / 16306682SPBLK) Liberty Bottleworks Straight Up Aluminum Water Bottle, 32oz, Aluminum, Spor... (B009AT94EU / 32106000SPBLK) $10.00 53.11 % Liberty Bottleworks Paradise Found Water Bottle, Pure, 24-Ounce (B009AT6UG0 / 24104048STBLK) $19.00 $9.50 Liberty Bottleworks Spring Thaw Aluminum Water Bottle, 24oz, Lime, Sport Ca... (B009AT8HMK / 24416047SPBLK) Private and Confidential | Philp Industries

Increasing Products Increasing Parent Products Shipped COGS Change over last week Liberty Bottleworks Kid's Safari Aluminum Water Bottle 12oz (B072B9RSZK) $70.00 $30.00 Liberty Bottleworks Ms. R Aluminum Water Bottle (B009AT43H8) $47.50 $28.00 Liberty Bottleworks Original Gravity Water Bottle (B074WC8Q7P) $24.48 Liberty Bottle Works Liberty Bottleworks Replacement Cap (B071V9Z4PZ) $57.00 $22.00 Childern's 16oz. Insulated Aluminum Water Bottle with Sports cap. Made in t... (B0739LBBDF) $20.00 Liberty Bottleworks LOD Sport Water Bottle (B00PUDJZGW) $12.75 Liberty Bottleworks Climb-Axe Aluminum Water Bottle (B0745JV8SH) Liberty Bottleworks Ascent Sport Water Bottle, Aluminum (B073T25H6R) Liberty Bottleworks Patchwerk Aluminum Water Bottle (B074Y93Q73) Liberty Bottleworks Coast Guard Aluminum Water Bottle (B00PUDI8NS) $11.73 Increasing Individual Products Product COGS Change Out of Stock Liberty Bottleworks Kid's Safari Fox Aluminum Water Bottle, 12oz, Sport Cap (B06Y1L4HF2 / 12203100SPWHT) $40.00 54.07 % Liberty Bottleworks Ms. R Aluminum Water Bottle, 24oz, Saffron, Standard Ca... (B005CN3RY6 / 24606130STBLK) $38.00 $28.50 0.00 % Liberty Bottleworks Squishy Aluminum Water Bottle, 16oz, Indigo, Sport Cap (B018M7LN5S / 16306682SPBLK) $20.00 Liberty Bottleworks Kid's Safari Tiger Aluminum Water Bottle, 12oz, Sport C... (B06Y153NTM / 12550100SPGRN) Liberty Bottleworks Aluminum Water Bottle Replacement Cap, One Size, Black,... (B00D93C440 / 1120BLK) $18.00 $14.00 Liberty Bottleworks LOD Aluminum Water Bottle, 32oz, Night, Sport Cap (B00MRUQAS2 / 32006202SPBLK) $12.75 Liberty Bottleworks Catacombs Aluminum Water Bottle, 32oz, Night, Sport Cap (B00N0Y201A / 32006482SPBLK) Liberty Bottleworks Patchwerk Aluminum Water Bottle, 32oz, Pure, Standard C... (B00N0Y28K8 / 32104488STBLK) Liberty Bottleworks Original Gravity Water Bottle, 32oz, Grass, Standard Ca... (B00N0Y2WFE / 32408504STBLK) Liberty Bottleworks Climb-Axe Aluminum Water Bottle, 32oz, Naked, Sport Cap (B00N9OFE2I / 32108474SPBLK) Private and Confidential | Philp Industries

Decreasing Products Decreasing Parent Products Shipped COGS Change over last week Liberty Bottleworks Straight Up Aluminum Water Bottle (B072636R37) $10.00 $-39.00 Liberty Bottleworks Radiant Sport Water Bottle (B009AT7KUK) $0.00 $-30.00 Liberty Bottleworks NYC Mass Transit Aluminum Water Bottle (B074W9C28X) $-24.48 Liberty Bottleworks 1776 Aluminum Water Bottle (B06XRXNXJ1) Liberty Bottleworks Elevate Aluminum Water Bottle (B00NHLWTRG) $12.75 $-23.46 Liberty Bottleworks Mike Water Bottle (B017P5A7R8) $-12.75 Liberty Bottle Works Portland Skyline Sport Cap (B01D4WP0T6) Liberty Bottleworks Nutra Todd Aluminum Water Bottle (B074WH41M9) Liberty Bottleworks, Straight Up Water Bottle, Sport (B00T61GBXE) Liberty Bottleworks Marines Sport Water Bottle (B00PUDK80Y) Decreasing Individual Products Product COGS Change Out of Stock Liberty Bottleworks Silver Hunter Aluminum Water Bottle, 24oz, Naked, Sport... (B00N0Y3COE / 24108203SPBLK) $11.73 $-23.46 10.26 % Liberty Bottleworks Elevate Aluminum Water Bottle, 24oz, Big Sky, Standard ... (B00MRUOUAW / 24202242STBLK) $0.00 0.00 % Liberty Bottleworks Radiant Aluminum Water Bottle, 32oz, Ember, Sport Cap (B009AT7K28 / 32550084SPBLK) $-20.00 Liberty Bottleworks Kid's Safari Allligator Aluminum Water Bottle, 12oz, Sp... (B06Y1KCD2P / 12202100SPGRY) 40.90 % Liberty Bottleworks Straight Up Aluminum Water Bottle, 24oz, Cosmic, Standa... (B009ATA1MO / 24208000STBLK) $-19.00 6.45 % Liberty Bottleworks Straight Up Water Bottle, 32 oz, Sunshine, Sports Cap (B00MRUNJU4 / 32608000SPBLK) $-12.75 Liberty Bottleworks Mike Aluminum Water Bottle, 32oz, Ammo, Standard Cap (B00FIWBIXI / 32412454STBLK) Liberty Bottleworks Portland Skyline Water Bottle, 32oz, Naked, Sports Cap (B01A6JDERA / 32108105SPBLK) 14.29 % Liberty Bottleworks Dahlia (Pink) Aluminum Water Bottle, 32oz, Pure, Standa... (B00MRUON7M / 32104227STBLK) Liberty Bottle Works NYC 32 oz Standard Cap Water Bottle, Large, Almond (B01A0N7H48 / 32603101STBLK) Private and Confidential | Philp Industries

Appendix Private and Confidential | Philp Industries

Services Review Using a Data-Driven Strategy Catalog Data Quality Compare Amazon data sources and purchase orders to identify and set up missing catalog items Continuously compare replenishment codes to all available data sources to maintain fidelity Create new listings for missing items and set up new products in advance of line changes Scrape Amazon content to detect and correct changes in variations or suppressed products Detect and consolidate duplicate listings Forecasting Provide digestible format of Amazon forecasts and supplementary planning recommendations Analyze historical recommendations for accuracy and improve forward forecast Operations Monitor fulfillment to proactively spot data issues Update catalog data to ease fulfillment problems Educate your team on fulfillment practices to improve fulfillment rates International Expansion: Sell on Amazon Globally Promotions/Marketing Update Amazon content to improve search relevance and conversion to sale Execute comprehensive marketing strategy across Amazon promotional tools “Own” critical keywords in search results Add premium content to qualified listings Monitor and update targeting, balance of promotions to maximize ROI Profitability Negotiate with Amazon on COOP terms Improve Amazon pricing strategy over time Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction Monitoring Continuously compare Amazon data to consolidated vendor “Reference Data” Correct data issues on a weekly basis Analyze key metrics to provide high-level feedback Flexibility: What does your company need? Private and Confidential | Philp Industries

Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com 206-300-2141 Sage King Vendor Support sage@philpindustries.com Private and Confidential | Philp Industries