Tisa Silver Canady, MBA Director, Financial Education and Wellness PROMOTE YOURSELF USING SOCIAL MEDIA TO ENHANCE VISIBILITY FOR YOU, YOUR OFFICE AND YOUR INSTITUTION Tisa Silver Canady, MBA Director, Financial Education and Wellness #DEDCMD16

AGENDA Twitter Talk Financial Aid and Twitter About Twitter About You and Twitter How to Use Twitter What Will You Say What Is Your Institution Saying Examples Overcoming Challenges Ready. Set. Tweet! #DEDCMD16

TWITTER TALK WHAT’S IN A TWEET? 2014 Academy Awards. The most popular tweet ever courtesy of Time.com What do you have to say about Twitter? #DEDCMD16

TWITTER TALK WHAT TWITTER HAS TO SAY ABOUT YOU #DEDCMD16

TWITTER TALK WHAT TWITTER HAS TO SAY ABOUT YOU #DEDCMD16

TWITTER TALK FINANCIAL AID TWEETS Social media is about conversations Financial aid Administered at the institutional level Involves multiple stakeholders Who is contributing to the conversation? #DEDCMD16

WHERE DO YOU SHARE? Do you use social media? Does your office use social media? Does your institution use social media? If so, which channels? If not, why? #DEDCMD16

ABOUT TWITTER What is Twitter? Why use Twitter? Why the focus? Micro-blogging service Posts limited to 140 characters Why use Twitter? Observe Converse Why the focus? Free Public Global Easier separation of personal and professional Make an introduction to further information, product or service #DEDCMD16

ABOUT YOU & TWITTER What is your purpose? Your profile will include Professional Personal A bit of both Your profile will include Your “handle” = Twitter username Your bio Location Website Date you joined Twitter How will your profile reflect upon your office and institution? #DEDCMD16

USING TWITTER Find out what’s happening Follow your interests Join the conversation #DEDCMD16

WHAT’S HAPPENING? Twitter.com/search Most popular subjects = “Trending” Dwight #RHOA Broncos James Comey #DEDCMD16

WHAT ARE YOUR INTERESTS? Who do you want to “follow”? Your office Your institution Tri-State (dedcmdasfaa) Federal Student Aid (FAFSA) What topics interest you? Financial aid Search using “#” #DEDCMD16

WHAT WILL YOU SAY? If original content is a challenge, try Replying to others Sharing another user’s content Verbatim = Retweet or RT Identifying tweets you like Why? Gateways to interaction! #DEDCMD16

REPLY TO OTHERS EXAMPLE #DEDCMD16

RETWEET EXAMPLE #DEDCMD16

LIKE EXAMPLE #DEDCMD16

WHAT WILL YOU SAY? Q1: List 5-7 topics that are important to you. Q2: Which topics are you comfortable sharing in public? Q3: How does your role as a financial aid professional relate to those topics? Q4: How does your institution relate to those topics? #DEDCMD16

WHAT DOES YOUR INSTITUTION SAY? Mission Vision Strategic plan Social media profiles Initiatives Financial aid office #DEDCMD16

Customer service Accountability Civility Students Collaboration Financial aid Financial wellness Community service Education Outreach Professional excellence Financial aid Financial wellness Accountability Civility Collaboration Diversity Excellence Knowledge Leadership UMB Fin Aid #DEDCMD16

WHAT DOES YOUR INSTITUTION SAY? FIND COMMON GROUND Identify items you share Priorities Values Develop content ideas @: Who is involved? #: What is the topic? Links: Is there additional information #DEDCMD16

EXAMPLE – UMB THE PRESIDENT’S MESSAGE A monthly newsletter that “updates the UMB community on University initiatives; spotlights faculty, staff, and student achievements; and promotes upcoming UMB events.” November: President’s column on a joint plan with UMMC for community engagement; a look ahead to Wes Moore’s core values speech on accountability; a YouthWorks story on Harold Carr III; CURE Corner; and a public safety tip. #DEDCMD16

EXAMPLE – UMB THE PRESIDENT’S MESSAGE How am I connected to this? Employees, gym and YouthWorks What content can I use to connect with others? @: Who? UMBaltimore, BaltMOED, urecfit #: Topics? Baltimore, mentoring Links: The President’s Message #DEDCMD16

EXAMPLE – UMB THE PRESIDENT’S MESSAGE #DEDCMD16

EXAMPLE - UMB SHARING IMAGES Follow the formula: @ # Link #DEDCMD16

WHAT’S HAPPENING WITH YOU? What are you doing right now? I am sitting in a presentation on social media at Tri-State I am in Cambridge at a financial conference How can we improve this tweet? #DEDCMD16

WHAT’S HAPPENING WITH YOU? How can you use it to connect with others? Learning about social media for #finaid professionals with @tisasilver at @dedcmdasfaa Fall Conference #dedcmd16 Representing @UMBFinAid at #dedcmd16, learning about social media for #finaid professionals Follow the formula: @ # Link #DEDCMD16

OVERCOMING CHALLENGES CONTENT Problem: I don’t have anything to share. Solution: Look around! Topics #financialaid #finaid #college #scholarships #highered #budgeting #studentloans Users (in addition to your office and institution) Federal Student Aid @FAFSA NASFAA @NASFAA Tri-State @dedcmdasfaa #DEDCMD16

OVERCOMING CHALLENGES SCHEDULING Problem: I don’t have time to tweet. Solution: Schedule tweets in advance. Calendar MS Word Template No weekdays listed, just months with days Scheduling services Tweetdeck.com Hootsuite.com #DEDCMD16

OVERCOMING CHALLENGES SCHEDULING WITH TWEETDECK #DEDCMD16

OVERCOMING CHALLENGES ENGAGEMENT Problem: I don’t have enough followers Solution: Focus on quality not quantity Engage Follow others Share content of interest Follow the formula: @ # Link #DEDCMD16

REMINDERS Your profile is public by default Registration is not required to view a user’s account Real estate is limited 140 characters Avoid long hashtags #DelawareDistrictofColumbiaMarylandAssociationofStudentFin ancialAidAdministrators Use a link shortener #DEDCMD16

READY. SET. TWEET? CHECKLIST Profile Username Office and campus-friendly Purpose Personal Professional Policy When to take a discussion to another channel When to end a conversation When to block someone Topics of interest Off limits Parties to engage Office and campus, if applicable Stakeholders #DEDCMD16

ACCOUNT CREATION #DEDCMD16

ACCOUNT CREATION #DEDCMD16

ACCOUNT CREATION #DEDCMD16

CLOSING THOUGHTS What will your first tweet say? Feel free to connect @tisasilver @UMBFinAid @dedcmdasfaa #DEDCMD16