Adult Protective Services Media Campaign Social Services Committee May 23, 2106

Overview Why a media campaign Campaign details Goals of the campaign 2

Why a media campaign 1 in 14 allegations of abuse reported APS under staffed throughout State; capacity to respond limited, however staffing increases of late allow for outreach to community Financial abuse – growing epidemic 70% of incidents by family, friend, or caregiver

Reports of Abuse

Campaign Details BOS approved contract October 2015 Targeting financial abuse specifically Align with hiring of more APS staff & June = elder abuse awareness month 3 components: Print materials Community Commercial (TV & Social Media)

FinancialElderAbuseCommercial

Goals of campaign Increase community awareness Reduce # of incidents not reported

Questions