Alcoholic drink adspend by global region, Q4 2013

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Presentation transcript:

Alcoholic drink adspend by global region, Q4 2013 January-December 2013, % share, total alcoholic drink adspend $6.1bn Source: Nielsen Global AdView Pulse, Q4 2013 Extracted from Adstats: Alcoholic drinks adspend To click through to article, use Slide Show view

Growth in adspend by global region, Q4 2013 January-December 2013, year-on-year % change Source: Nielsen Global AdView Pulse, Q4 2013 Extracted from Adstats: Alcoholic drinks adspend To click through to article, use Slide Show view

Total drink adspend by category, Q4 2013 January-December 2013, % share. Figure in brackets is y-o-y % change Source: Nielsen Global AdView Pulse, Q4 2013 Extracted from Adstats: Alcoholic drinks adspend To click through to article, use Slide Show view

Alcoholic drink adspend by category, Q4 2013 January-December 2013, % share, total alcoholic drink adspend is $6.1bn Source: Nielsen Global AdView Pulse, Q4 2013 Extracted from Adstats: Alcoholic drinks adspend To click through to article, use Slide Show view

Growth in alcoholic drink adspend by channel, Q4 2013 January-December 2013, year-on-year % change Source: Nielsen Global AdView Pulse, Q4 2013 Extracted from Adstats: Alcoholic drinks adspend To click through to article, use Slide Show view

Share of alcoholic drink adspend by channel and market, 2013 January-December 2013, % share Source: Nielsen Global AdView Pulse, Q4 2013 Note: Data are not available for all media for all markets. Extracted from Adstats: Alcoholic drinks adspend To click through to article, use Slide Show view

FMCG adspend by category, 2013 January-December 2013 % share, where FMCG total adspend is $68.9bn Source: Nielsen Global AdView Pulse, Q4 2013 Extracted from Adstats: Alcoholic drinks adspend To click through to article, use Slide Show view

Top 10 alcoholic drinks advertisers in the US, January-June 2013 January-June 2013, $m Source: The Nielsen Company Extracted from Adstats: Alcoholic drinks adspend To click through to article, use Slide Show view