Value Proposition of the ClickShare - SmartDock solution 03 July 2017

1 USP proposals 2 Unique benefits 3 Target audiences 4 Summary 5 Messaging framework & more info

USP proposals Finally, the one-click Skype for Business meeting experience

3 unique perceived benefits Simplicity Collaboration Opportunity To be translated across our 3 target audiences: 1 2 3 Channel Partners IT DMUs Meeting Participants

3 target audiences 1. Channel Partners 2. (IT) Business DMUs Microsoft Certified Description: Business owners, sales or technical leads employed by Barco’s partners who are Microsoft certified and who provide AV or IT solutions who sell both Logitech & CS solutions today Their needs: To find and win new sales opportunities in the meeting room technology market – opportunities with generous margins, high win rates and low cost of sales and support How their needs are being addressed now: ClickShare for the high volume meeting room market and complex, expensive alternatives for the high value market Other information: May feel frustrated that they struggle to win the higher value deals 2. (IT) Business DMUs 3. Meeting Participants Description: (IT) managers in all small,medium & large enterprises, people who select, purchase and maintain IT systems and search for better collaboration solutions Their needs: To resolve & reduce meeting room support issues within an agreed time, to minimize “hand-holding” users and reduce costs (TCO), to increase collaboration How their needs are being addressed now: A mix of technology that users need help with – complex & expensive solutions in the boardroom, hard to see in the conference room and nothing in the huddle space Description: Employees of large and medium sized enterprises and their guests – users of meeting room technology Their needs: To turn up to any meeting anywhere in an organisation and share content simultaneously with everyone (internal & external) – with no instruction, no training and no problems, 1 single and simple solution How their needs are being addressed now: A mix of different technology & a lot of stress – complex solutions in the boardroom and conference rooms, a cable in the meeting room and nothing in the huddle space Other information: May feel frustrated about number of complaints about their technology Other information: May feel worried about presenting and sharing and lack trust in the technology

Unique perceived benefits Summary USP: “Finally, the one-touch Skype for Business meeting experience” Unique perceived benefits Target Audiences Simplicity One-touch, one-click solution Collaboration Boosting remote and local collaboration Opportunity Increased adoption & productivity Channel Partners Integration friendly Providing 1 total solution to the end-customer for their collaboration needs You can offer anywhere in an enterprise IT DMUs No training: Familiar S4B interface BYOD: Works on every device & interface Affordable solution for widespread/scale deployment Meeting Participants Familiar Skype 4 Business interface & intuitive button Better collaboration with remote participants Faster decision making/being succesfully/confidence Same experience available anywhere in your enterprise Key supporting messages

1. Channel Partners - Messaging Framework USP + Simplify integration in & beyond the meetingroom with the easy ClickShare and SmartDock solution Top Level Message Microsoft Certified Themes Simplicity Collaboration Opportunity Pillar Messages One touch, one click solution Boosting remote and local collaboration More meeting rooms with collaboration solutions Easy to install, integrate and support Providing 1 total solution to the end-customer for their collaboratin needs Affordable cost for widespread/scale deployment Supporting Messages Seamless User Experience Switch easily & quickly between users who are sharing content High Quality Audio and Video brings value to your meetings Widespread Skype for Business adoption Connect up whatever you need to You can offer ClickShare and SmartDock anywhere and everywhere in an enterprise One Click content Sharing – wireless sharing content is easy to share locally and remotely by the Click of a Button Whatever device – works on Mac or PC, Android and iOS apps available and AirPlay/Google Cast, O365, support Seamless User Experience – Use the familiar Skype for Business User Experience for remote conferencing, self learning Skype for Business – SmartDock solution is seamlessly integrated in Skype room system which is familiar to IT, familiar User Experience for users 1 solution caters to all the needs of the end-customer Corporate guests can share content wirelessly without having to join the corporate network Switch easily & quickly between users who are sharing content – allows multiple users to share wireless simultaneously Connect whatever you need to – Affordable cost for widescale deployment -seamlessly integrated into a Skype for Business deployment eliminating the need for content sharing cables and reducing complexity for IT, Facilities and Users. High Quality Audio and Video brings value to your meetings – capability of using audio-video devices appropriate to the room type Wireless: Eliminates HDMI in-room connections and adapter needs Everywhere in the enterprise – we now have a solution for smaller meeting rooms – giving you the opportunity to rollout everywhere in your client’s enterprise Proof Points

2. IT Business DMU - Messaging Framework USP + improve remote and local wireless collaboration with the easy ClickShare and SmartDock combination Top Level Message Themes Simplicity Collaboration Opportunity Pillar Messages One touch, one click solution Boosting remote and local collaboration Increase productivity everywhere with a low TCO Easy to install, easy to integrate and support So easy to use  there’s fewer issues to deal with Derive more value from your combined equipment Supporting Messages Seamless User Experience No training or hand-holding required Wireless, cable-less solution Familiar Skype for Business interface No concerns about guests or different devices Compatible between solutions. Connect up whatever you need to One Click content Sharing – sharing content is easy to share locally and remotely by the Click of a Button Skype for Business – SmartDock solution is seamlessly integrated in Skype room system which is familiar UX to IT, familiar User Experience for users, built for Windows 10 & O365 Self learning No hassle with cable management and HDMI connectors and incompatible systems and reducing complexity Easy to use/fewer issues – 87% been stressed with meeting room technology, 62% increase in stress if have tech issues connecting device to a display No training – no user training needed and far less “hand-holding” and support for users is needed, so many people have used it Guests access – two network support for guest and corporate access – Buttons and apps can be used securely by employees and guests BYOD support - the same Button for Macs and PCs, iOS and Android apps & AirPlay/Google Cast support Affordable solution for smaller meetingrooms – simple integration allows for greater re-use of SmartDock equipment, the multi-functions provided by the base unit also means there’s only one box to maintain, fewer issues leads to lower support TCO Wireless, cable-less – this solution offers less cabling, i.e. replacement for HDMI between user laptop and SRS. Additionally, can also share content from mobile devices Connect whatever you need to – camera’s, speakers, displays, projectors Use the SmartDock also as room phone 94% of users say it is easy to use 82% attendees bring their own device Proof Points

3. Meeting Participants - Messaging Framework USP + Improve remote and local wireless collaboration with the easy ClickShare and SmartDock solution Top Level Message Themes Simplicity Collaboration Opportunities One touch, one click solution Pillar Messages More engagement / better collaboration Increase group productivity So simple to use – there’s no training required, no stress to deal with For both planned and ad hoc meetings Share more content: confidence Supporting Messages So simple to use - with whatever device you have with you Supports guests speakers Higher engagement drives more effective meetings & better outcomes Skype 4 Business interface & intuitive button Better collaboration with remote particpants The same great experience is now available anywhere in your enterprise No training – plug and click operation no user training needed and far less “hand-holding” and support for users is needed –BYOD support - the same Button for Macs and PCs, iOS and Android apps & AirPlay/Google Cast support No hassle, no wires Skype for Business – SmartDock solution is seamlessly integrated in Skype room system which is familiar to IT, familiar User Experience for users Self-learning when familiar with Skype for Business Planned and ad hoc meetings in a Click of a second – 1 click start of the meeting (SRS) Corporate guests can share content wirelessly without having to join the corporate network Switch easily & quickly between users who are sharing content – allows multiple users to share wireless simultaneousl Available anywhere - The same simple solution is now available it is a suitable solution for every meeting room in the enterprise 1 button–1 click – unique ClickShare operation, no need for software installation or setup More engagement and effectiveness – anecdotal feedback plus research e.g. 93% of users say ClickShare improves meeting efficiency 55% wasted time with technology issues, over 1/3 say issues led to anger Technology issues led to missed deadlines for 24% participants and 12% have lost business - important as 70% say technology issues can result in loss in credibility, 1 in 10 have lost personal opportunities Proof Points

More information Spec sheet:   http://www.logitech.com/assets/64799/smartdockdatasheetweb.pdf http://www.logitech.com/assets/64799/2/smartdockdatasheetweb.pdf Website: http://www.logitech.com/en-sg/product/smartdock?crid=1691 SmartDock assets: http://www.typwes.com/kunden/logitech/smartdock/index.html