Le Rêve Alex Springer Kieshanna Wilkins Chelsea Byrd Catherine Carmean Whitney Phillips

Portable

Lighting

Definitions of Category History and Background of Lamps How have the design of lamps evolved The uses of lamps of the past and present

Definitions of Category Cont’d. Trends of Portable Lighting Featured in Furniture Today and HFN.com Variety of finishes of Lamps How profits and sales have changed throughout the years Statistics.

Terminology Types of Lighting Accent Lighting Indirect Lighting Outdoor Lighting Specialty and Task Lighting

Terminology Cont’d. Materials and Finishes Importance

Noted Companies

Introducing Le Reve’s New Portable lamp line

Inspiration 1920’s glam Traditional style Simplicity of Bauhaus

Ceramic table lamp Ceramic table lamp with gold accents. Eggshell colored base and shade. Contemporary style with traditional elements

Gold and Leather Table Lamp Wine colored leather base with brass studs. Traditional shape lamp shade with a fabric material. Gold accents throughout.

Gold and Pewter floor lamp Gold base floor lamp with oversized pewter lamp shade

Transitional Table Lamp Gold base with a traditional feel. Plain eggshell flared lamp shade.

Target market Price, Look materials where their consumer could buy the product. Ages 35-65 (general consumer) Restaurants & Hotels

Sales Channels High Point Dallas Las Vegas

Magazine Advertisements Architectural Digest, Elle Décor, Vogue, Bazaar

Social Media Advertisements Facebook, Twitter (hash tags), YouTube

Manufacturing/ Sourcing Possibilities Superior Technical Ceramics Corp. St. Albans, VT Manufacturing Expertise

Manufacturing/Sourcing Possibilities AngloGold Ashanti Johannesburg, South Africa Metal Mind

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