Sales 2.0 "Inform me, ask me questions, but don't sell me”

Slides:



Advertisements
Similar presentations
Connect The Rise of Customer Communities: What the Social Media Explosion Means to Reference Programs April 10, 2007 Connect Connect with the audiences.
Advertisements

B2B Go-To-Market Strategy
1 Working with Social Media in Research Settings Victoria Wade Careers Consultant.
6 Biggest Mistakes Companies Make Using Social Media HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A
1 Power Up Sales with Social Media Knowledge Lab 1:30-2:30 pm.
Social Media Friend or foe?
Social Media Monitoring Platform.
Social Media Sessions Social Media - Research Alan Long Senior Account Director.
There are four distinct stages of Social Selling, which is the new way business development professionals are getting the edge. Embrace these steps, make.
Introduction to Social Media for Business Andrew Greenyer Director, Raise the Roof Marketing 1.
Sage Insights 2015 Using the mobile and social benefits of Sage CRM to enhance your business. Ocean Helberg. Senior CRM Consultant.
SOCIAL MEDIA IN 30 MINUTES. HOW TO GET STARTED, AND ACTUALLY KEEP GOING…
Social Media: A Communication Bridge USPS Governing Board Meeting 11 September
Warm-up  Click on the link below and read the article. Jot down 5 interesting facts  social-media-facts-and-statistics-you-
Integrated Web Marketing for Xerox Agents Innovative Marketing for Office Technology Resellers Practical Strategies for.
Best Practices Social Roadmap from American Marketing Association: How Organizations Use SharePoint & Online Communities © 2012 Telligent. All rights reserved.
InsideView Introduction Ralf VonSosen, VP of Marketing Dan Tajbl, Sr. Sales Engineer.
Engagement Marketing The Importance of Monitoring and Measuring.
June 22, 2011 Selling Is Down to a Science. Is it enough?
Media Relations in a Social Media World By Julie DeBardelaben Deputy Director of Public Affairs CAP National Headquarters.
Walter McKenzie Director, Constituent Services Connecting Online to Engage Offline: Social Networking to Find Your Audience #L2L10.
Using LinkedIn to Build Business Presented by: Mandy Boyle SEO Manager.
Attract and capture your consumers attention Only when you put yourself in the conversation can you develop and nurture the clients who are actively interested.
Contact: Zubin Tavaria (650)
Influence of Social Media
Engagement Marketing: Building relationships that drive business success Copyright © 2010 Constant Contact, Inc.
2011 Marketing Summit: Building relationships that drive business success Copyright © 2010 Constant Contact, Inc.
Incorporating Social Media Into Your Everyday Recruiting Activities It’s about connections not sales! Chicago NPA Meeting August 2010.
Top 10 Tips For Growing Your Social Media Following You want a lot of targeted followers who are willing to engage with you and answer your calls to action.
CMS Trends Petr Palas. WHICH OF YOU LIKE THE TERM “WEB ENGAGEMENT MANAGEMENT”?
13 Social Media and Networking. Introduction Social Media Types of Social Media Benefits and Challenges Measuring Social Media Performance.
INTRODUCTION TO SOCIAL MEDIA. MARKETING TOOL Global Networking 24/7 Building a Following Giving to Others Building Quality Relationships Online Sales.
Social Media: Inspiring and informing @junction49.
TITLE Date Social Networking: Crafting the Perfect Social Media Strategy.
Presented By: Susan Ramsey Highlights of LMA 2016 Conference.
Social Media Strategy in 2017
Today’s managers & leaders are challenged unlike any of the past generations in their roles.
Leadership Development at Bruce Power
Thotwaves Innovations Welcome To SMM & SMO Activity Plan
Aberdeen Networking Event Workshop
SOCIAL MEDIA Etimesgut Halk Eğitim Merkezi - Ankara.
Marketing Data: 101 Charts & Graphs
Social Networking for Job Seekers
Using to your Advantage
MARKETING STRATEGY PROJECT “SwapzK”.
Introduction to Social Selling September 2016
We Provide Social Media Solutions That Work for You
CUSTOMER EXPERIENCE STRATEGY – CANVAS - TEMPLATE
5. Social Networks 78.
Retailing Techniques For China SESSION #05
Module 2 Webinar 3
Online Marketing for Solopreneurs
Nicole Steen-Dutton, ClickDimensions
More leads, More enquiries, More sales
Internet Marketing Strategies Post Harvey
Social Media Strategy Template
Overview Social media applications inform, educate, and entertain people through online (multi-)media A social networking application allows users to create.
Why it means so much for business
Dynamic lead nurturing is required to engage for success
SOCIAL MEDIA Etimesgut Halk Eğitim Merkezi - Ankara.
Social Media and Networking: What it is & why it’s important
Social Media Marketing: A Strategic Approach
effective and affordable ways to connect with your audience
How to Use Social Networking to Help Job Seekers
Why listen to me? Sr. Digital Marketing Specialist for Fastline Media Group Social media is my world Fastline has seen a… 1,044% growth in Facebook audience.
SOCIAL MEDIA IN MANUFACTURING
Topic Leader Training 2012.
Driving Pipeline with Engagement – Driven Webinars
PROSPECTING WITH SOCIAL MEDIA, A 3-WEEK strategy GUIDE
January 2011 Amanda Goad - Account Executive
Presentation transcript:

Sales 2.0 "Inform me, ask me questions, but don't sell me” Sunil Maulik sma@innovationcenterdenmark.com

Leverage Social Networks Utilize trust-based networks (LinkedIn, Twitter, Facebook, etc.) Engage in conversations (Groups, Streams, Blogs) Enable customers to market your product or service (Comments, Tweets, Links)

Profile clients better Understand the client organization in detail (LinkedIn profiles, Crunchbase, etc.) Understand the key decision-makers’ needs and motivations (monitor their Twitter streams & online publications). Seek the appropriate resources from within the organization (Salesforce.com, Yammer)

Connect with clients Use trust-based recommendations Have clients come to you (follow blogs, Twitter streams, etc.) Send out useful links, documents to targeted audiences Participate in groups and contribute meaningfully to discussions

Generate “peer-to-peer” leads Participate in the same forums as clients Organize online groups and invite clients Be seen as an active contributor Have clients see you as a trusted advisor Rank leads based on the strength of your relationships with prospective accounts.

Lead Prospecting If a sales rep has a connection to an account, there is a five times better chance that their call will be returned. 100 people cold-calling vs. 20 people leveraging their networks gets the same number of call- backs. If conversion rates stay the same, the additional opportunities created result in a 243% increase in sales productivity.

Use social media statistics Use Klout score, number of tweets, etc. as metric for marketing influence Other metrics for influence: Retweets Likes Views Web-site stats (Google Analytics), etc. Profile both you and the customer!

Remote sales calls Use webinars, virtual white-boards to replace sales calls Replace brochures with web-links, downloadable white-paper PDFs Replace contracts with clickable EULAs (End User License Agreements)

Transform Internal Sales into Client Intelligence Replace cold-calls/emails with newsletters Replace inbound marketing with online monitoring Obtain and share valuable information with clients, not just internally Clients reward quantitative improvements in their success

New Communication Tools Clients respond to emotions & stories: Prezzie or YouTube rather than PowerPoint Online animations that tell stories Examples of clients discussing applications Videos and blogs are replacing graphics and web-sites

Ongoing Sales Coaching Use Yammer and other chat tools to communicate with sales in real-time Use CRM tools to motivate and monitor performance Set up monthly sales “book-clubs” rather than yearly “sales meetings” Set up weekly reviews of online training videos, blogs, to keep teams motivated

Understand the “cognitive complexity” of today’s sales process Coaching 2.0 Understand the “cognitive complexity” of today’s sales process Sales skills: What to teach Motivation: How to teach Cognitive coaching: How to change

Cognitive Coaching Analytics Conventional Coaching targets the pre-frontal complex (conscious, analytical decision-making): Quotas, Performance, Results Cognitive Coaching targets the limbic system: Feelings, Impulses, Drives Requires knowledge of rep & actual behavior: utilize real-time feedback to encourage behavior- change

Effective CRM Provides business insight (dashboards, analytics, trends) Spots new revenue opportunities (identify qualified leads; target opportunities for upselling) Inspires team to be productive (gamification; social; sharing etc.) Transforms enterprise into a customer-centric organization (everyone understands the customer) Enables workflows that drive revenue (contract negotiations, renewals, license agreements, etc.)

CRM 2.0 Tailor CRM to include "social" information such as: Communication style (amiable, expressive, analytical, etc.) Communication preference (phone, email, Skype, Twitter, SMS, etc.) Decision-making characteristics (white-papers, comparisons, references, etc.) Sentiment analysis (frustrated with current system; needs to reduce costs; etc.)

Social CRM Data Analytics Traditional CRM Data: Contact Member Activities Products Financial Operations Service Competition Marketing Relationships Social CRM Data: Sentiment Conversation Hobbies Groups Engagement Activity Advocacy Loyalty

Social CRM Tools InsightView Data.com Rypple Discover.org DocuSign Box.net Eloqua Full Circle CRM HoopLa Reachable SilverPop Genius.com

*Harvard Business School profile, 2009 Sales Gamification Effective sales people are "happy losers" - they lose a lot but win a lot*. They are: Resilient Enjoy fun activities Expect the organization to support them Enjoy recognition, competition, and measurement Provide them with: Leaderboards for top performing sales reps Pipeline and forecasts showing up in CRM daily Team and individual incentives *Harvard Business School profile, 2009

Summary Social Sales (Sales 2.0) requires: Listening: getting real-time feedback (not just surveys) Thinking: using fact-based analytics (big data) Empowering: allowing people to do the right thing for the customer Creating: innovating new ideas and offering them to the customers Delighting: surprising the customer by surpassing expectations Top performing sales organizations have Leaders who are addicted to their customers