stimulating enterprise in low enterprise areas Colin Bell : Managing Director : Winning Moves International Enterprise Promotion Convention
hello
background
local enterprise growth initiative
enterprise awareness – sharing the success channel developers LV / ABDN / HFA / Barca engagement team community motivators places for people roots 4 enterprise coaching team barca developmental workshops ATL My Biz Business Link (enterprise insight) (sts – project team)
big principles
you can’t just parachute in and make people more enterprising big principles you can’t just parachute in and make people more enterprising
people don’t connect enterprise with themselves big principles people don’t connect enterprise with themselves
people don't need theory, they need confidence and belief big principles people don't need theory, they need confidence and belief
enterprise is a journey & you can’t make it overnight
big principles start @ the end
no preconceived routes big principles no preconceived routes as much about education, training, volunteering, employment as starting a business…
facilitators run their own business big principles facilitators run their own business
what we did
powerful branding that connects with emotions awareness powerful branding that connects with emotions
awareness
work with the grassroots & trusted networks awareness work with the grassroots & trusted networks
motivational events/activities aspiration motivational events/activities
inspiring > challenging belief workshops interactive > fun inspiring > challenging unintimidating
workshops cont figure out where you want to be develop ideas belief workshops cont figure out where you want to be develop ideas learn from others remove the clutter focus plan
fun, colourful, inspirational – accessible, materials & tools belief fun, colourful, inspirational – accessible, materials & tools
congratulations you have reached the starting line develop & act congratulations you have reached the starting line
short term impact
impact 900 people engaged
impact 87% developed idea
impact 88% feel confident to make progress
lessons
lessons bottom up is best
don’t confuse enterprise with entrepreneurship lessons don’t confuse enterprise with entrepreneurship
lessons think place
lessons plan for ministers need to quote numbers…but don’t let it compromise the mission!