Class Instructions: 9.19.17 Take out your notes from last week and yesterday. Await further instructions…

Warm Up – 9.19.17 Watch the following commercial. Afterwards, turn and talk with your neighbor to determine how Ethos, Pathos, and/or Logos are at work in the commercial.

Objectives: 9.19.17 SWBAT: 1. identify and define the relationship between Ethos, Pathos, and Logos. 2. determine effective strategies for persuasion and argumentation by incorporating elements of the Rhetorical Triangle.

Exigence = The drive to speak Birth of Logos Logos = One’s reasoned argument Exigence = The drive to speak Purpose Audience Logos

Rhetoric We study rhetoric for two reasons: Definition: the art of using words in speaking (or writing) to advance the author’s Logos so as to persuade or influence others We study rhetoric for two reasons: to perceive how oral and written language is at work to become proficient in applying the resources of language in our own speech and writing

Rhetorical Devices Definition: specific, identifiable language techniques used in rhetoric. Two categories of Rhetorical devices are content-centered (what) form-embedded (how) Speakers utilize form-embedded devices to emphasize content.

Content-Centered: Pathos Appeal to emotion e.g., empathy, compassion, outrage Example: “…after rolling up his sleeves, he commenced to lay on the heavy cowskin, and soon the warm, red blood (amid heart-rending shrieks from her, and horrid oaths from him) came dripping to the floor” (5).

Content-Centered: Ethos Appeal to common values and community expectations. Ethos reflects… Ethical values and/or the character or spirit of a culture shared assumptions of a people universal components of the human experience

Content-Centered: Irony A contrast between what is expected to happen and what actually happens

Content-Centered: Irony 3 types of irony in literature: Verbal: a writer or speaker says one thing and means something entirely different Dramatic: a reader or audience perceives something that a character in the story does not know (R&J example—Juliet is not dead…) Situational: a writer shows a discrepancy between the expected results of some action or situation and the actual results (Of Mice and Men example—friendship/murder)

Exit Ticket: 9.19.17 Respond to the following on a clean sheet of paper: If you were to write a letter or an email to a friend, requesting a large sum of money, on which aspect of the Rhetorical Triangle would you focus to persuade your friend? Briefly defend your reasoning.

Form-Embedded: Parallelism Repetition of a grammatical pattern Used to emphasize and link related ideas Adds balance, rhythm, and clarity to the sentence

Form-Embedded: Antithesis Establishes a clear, contrasting relationship between two ideas by joining them together, often in parallel structure Example: “The longest days were too short for him and the shortest nights were too long for him” (SNoFD, 38).

Form-Embedded: Apostrophe When a speaker addresses an absent person, an abstract quality, or something non-human as if it were present and capable of responding

Form-Embedded: Allusion A brief (usually indirect) reference to a person, place, or event, or to another literary work or passage Example: “In coming to a fixed determination to run away, we did more than Patrick Henry, when he resolved upon liberty or death” (51). Patrick Henry: “I know not what course others may take; but as for me, give me liberty or give me death!” -from Speech in the Virginia Convention

Form-Embedded: Oxymoron An expression in which two [or more] contradictory words are put together for dramatic effect Examples: free slave; benevolent slave owner; oppressive freedom; benign dictatorship; cute ugliness Note: An oxymoron can be clever or it can be an error in diction; the context makes all the difference.

Form-Embedded: Paradox a contradictory statement which is nevertheless true or which reveals a truth Example: “It is a paradox that every dictator has climbed to power on the ladder of free speech. Immediately on attaining power each dictator has suppressed all free speech except his own.” Herbert Hoover

Form-Embedded: Compare/Contrast To examine the similarities and differences between two (or more) people, places, objects, ideas, or situations. Often the similarities are established to set up and emphasize the differences. Example: “There were horses and men, cattle and women, pigs and children, all holding the same rank in the scale of being, and were all subjected to the same narrow examination” (27).

Form-Embedded: Figurative Language or Literary/Stylistic Devices Simile: a comparison between two different things using “like” or “as” Metaphor: a direct comparison between two unlike things. Unlike a simile or analogy, metaphor asserts that one thing is another thing.

Form-Embedded: Figurative Language or Literary/Stylistic Devices Sensory details/imagery: images and details that emphasize or appeal to the five senses (touch, taste, sight, smell, sound) Personification: the act of giving human qualities to a nonhuman thing.

Form-Embedded: Figurative Language or Literary/Stylistic Devices Symbolism: any object, person, place or action that has a meaning in itself and that also stands for something larger than itself