Analyzing and Evaluating an Advertisement Hind Aldhlos - 201100866 Living with Children

Outline Background of the Advertisement. The Advertisement. Persuasion Tactics. Effectiveness. summary

Background of the Advertisement Advertisement is by IKEA company. It doing to show how IKEA furniture and products make parents life’s easy and make their kids more creative. It 30 seconds length. It making to attract Parents and their children to buy from IKEA.

The Advertisement https://www.youtube.com/watch?v=H7cozDGHv4w

Persuasion Tactics The beginning of the advertisement have a short statement that attract parents to buy from IKEA to make their kids learn by playful ways. Using a nice music with some of beards tweets In the beginning of advertisement to reflect a quite, then they use a enthusiastic music to say how people become interest to play. The happy end of it “How the child get over his father in the play” make parents eager to buy from IKEA. Choosing a very effect title on the video “Recycling race”. Must parents today have a problem with their children when they work together in home because kids didn’t like to sharing do these works, so IKEA chose to solve this problem by change the boring work to a play.

Effectiveness It very effective Advertisement ,especially for family. (The direct massage) When teach kids a practical works is very hard, IKEA suggests change all tough works for kids to playful ones to make them learn and enjoy. IKEA are very smart because they tell people we have basic keys that well solve all your daily problems even when it small (the indirect massage)

Summary IKEA show us how to be creative in teach our kids by their products. Supported statement in the beginning of advertisement, effective music, the happy end of it and effective title are encourage people to buy from IKEA. It send indirect massage to say IKEA products’ help you to have a better life.

Thank you :*)