GCE Applied ICT G040: Lesson 14 Website Briefing Notes Mr C Johnston

Starter Look at this double page brochure spread What are your first impressions of the homepage? What is good about the homepage? What is not so good about the homepage? Are there any lessons to learn from this homepage?

Learning Outcome Know the common features which users expect to be present within a travel website Understand what makes a good travel website in terms of layout and expected content Understand how a brochure is constructed and the software tools and techniques used

Travel Agent Website A website is used by companies as an advertising / information provision medium They often include additional, media rich information to what can be presented aurally or in a brochure, Customers often feel more at ease browsing a website than being pestered by sales assistants in a shop Fly-A-Way Travel require a website to advertise their holidays Customers should be able to view special offers See multimedia clips of resorts Search for their ideal break Book their ideal holiday

Website Homepage You are tasked with the design and creation of only the home page for Fly-A-Way Travel What is a website homepage? The introductory page of a website, typically serving as a table of contents for the site Homepage Rationale

Activity Look at these examples of a travel company website homepages Homepage Rationale Look at these examples of a travel company website homepages What do they have in common? Produce a MUST HAVE list of things to include within your home page design

Developing your homepage Read Task B, Part 6 of the assignment and design and produce a HOMEPAGE for Fly-A-Ways Travels company website. Purpose – To promote Fly-A-Way Travel online, and allow customers to search and book their ideal holiday Audience – Customers who have access to the internet Follow the communication cycle again. Plan Draft Versions Final Version Commentary

Hints and Tips1 Research different travel agency websites so you know what some example homepage look like and what other pages appear on travel websites, Design your homepage on paper before using the computer, Think about house style – your homepage should match other documents produced, Use graphics software to create any buttons required, Only a web authoring package to create your page if you are confident… Try online tools like Wix or , Try and setup a template for your page to be based upon, Try and use a range of different media – sound and video lend themselves nicely to this task

Hints and Tips2 Sample homepages can be viewed Thomas Cook Thomson First Choice Virgin Holidays Jet2 Holidays

Gold Standard Planning Content (relevant) fully considered All text (if essay plan each paragraph with main themes) Images – fully describe Style of text Size, font face, decoration, colour Page decoration Border width, shading Colours Measurements Pictures, margins Possible source Images and essay text not planned  Image Image of Dog Image of brown Alsatian lying down facing outwards ½ 

Gold Standard Drafting Printout your document Look at your document carefully… What is good? What is bad? What needs to be improved Stick a post-it-note onto your work to record your findings Write onto the draft all the changes you intend to make Repositioning Text corrections Additions Removals Use different colours so it standards out

Proof Reading Communications Proofreading is for eliminating spelling and grammar errors in your work. There is a set of common symbols you could use when checking your work, These are shown on the next slide.

no paragraph begin new paragraph a space needed here close up this space transpose elements delete use a period here use double quotation marks insert something apostrophe or single quotation mark insert a comma Example Meaning Symbol

Common Errors 2017