Instructions Be sure to read the notes page of each slide! Read the notes pane on each slide to see what should be included on the slide. Words in italics should be replaced with the student’s information. Do not use full sentences on slides. Write all full sentences that you will say to the judges in the notes pane. Include pictures when available. View Sample Business Plans by clicking here Delete this slide at the end. Be sure to read the notes page of each slide!

Name of Business Student Name Student Grade Level This slide should contain: Name of Business AND/OR Business Logo (if your logo contains your business name, do not include both) Student Name Student Grade Level *Remember to remove or replace any italicized text* Student Name Student Grade Level

Problem List or provide pictures that explain the top three problems the product/service is addressing

Business Description This slide should address the following: Specifically describe all of your products and services. Description of the top three features/benefits of your product/service. Description of how your business solves the problems outlined on the previous slide. Include pictures of your product/service if available.

Social Responsibility This slide should include: Your business’ code of ethics List plans for your business’ commitment to social responsibility. List any organizations that your business will support and advantages of supporting this organization.

Behavioral Characteristics Target Market Demographics Geographics Age Gender Ethnicity Income/Education Marital Status/Family Size Region City State Climate Psychographics Behavioral Characteristics Activities Interests Attitude Values How often customer purchases this type of product/service Brand Loyalty Benefits sought in type of product or service Clearly define your target market. This should paint a clear picture of who you are targeting. Example variables are provided above in each category for your reference. All variables do not have to be used. Be sure to remove all italicized words and replace with your own information. Market Size: Research the size of your target market using census.gov. Narrow down your target market size by what % of people in your market research indicated that they would likely purchase your product. Market Size Potential Market Size based on above profile. Growth Potential

Industry Analysis Description of Industry Trends and Opportunities This slide should include: Description of industry (size, growth rates, nature of competition, history) • Trends and strategic opportunities within industry

Promotional Strategy This slide should include: At least 3 different promotional and customer retention/sales methods that are affordable for your company. Explain in the notes pane (here) why all promotional methods are effective; supported by research. Examples/Pictures/Videos of your promotional methods and sales strategies.

SWOT Analysis Business Strengths Weaknesses Opportunities Threats Replace with your Business Name Your Strengths Your Weaknesses Your Opportunities Your Threats Replace with Competitor 1 Competitor Strengths Competitor Weaknesses Competitor Opportunities Competitor Threats Replace with Competitor 2 This slide should include: Key competitors identified (Direct and Indirect) Effective analysis of competitors’ strengths, weaknesses, opportunities, and threats Effective analysis of your strengths, weaknesses, opportunities, and threats This should point out your competitive advantages

Business Financials Definition of One Unit Replace with your unit of sale Variable Expenses Total Variable Expenses per Unit $ total Economics of One Unit Selling Price $value Cost of Direct Materials (COGS) Cost of labor value Other variable expenses Total Variable Expenses Contribution Margin (Gross Profit) Monthly Fixed Expenses Insurance Salaries Advertising Interest Depreciation Rent/Utilities Other Expenses Total Monthly Fixed Expenses $ total Calculate the Economics of One Unit, Break Even Units, and Fixed Expenses using the Business Plan Workbook. Transfer the information to this slide for presentation. If you do not have a value to insert, delete the word value or leave the area blank. Monthly Break Even Units $ Monthly Fixed Expenses = Value (round up to the nearest whole number) $ Contribution Margin

Projected Yearly Income Statement Selling Price per Unit $ Value Number of Units Sold Value Total Sales Variable Expenses Gross Revenue Fixed Operating Expenses Pre-Tax Profit Taxes @ 15% Yearly Net Profit This information is on the Projected Yearly Inc. Statement tab of the Business Plan Workbook.

ROI: Return on Investment Start-up Expenses Item Why Needed Cost text $value value Total Startup Expenditures Emergency Fund 3 months reserve for Fixed Expenses Total Startup Investment This information is on the ROS & ROI tab of the Business Plan Workbook. ROI: Return on Investment $ annual net profit = Value% $ total startup investment ROS: Return on Sales $ annual net profit = Value% $ total annual sales

Future Plans This slide should include: At least 2 short-term business goals that are attainable and thought out. At least 2 long-term business goals that are attainable and thought out.

Name of Business This slide should contain: Your business logo A closing statement (Thank you; Questions?, etc.)