Marketing Product Placements

Traditional Advertising

Question? Where else can we see advertisements?

Product Placement Companies pay to have their product, brand or service “Placed” in television shows, movies, and video games Hope to gain exposure by having their product/service blend into the story or narrative…i.e., it doesn’t look like a commercial “stealth advertising”

Product Placement in Movies One of the first instances of successful product placement Sales increased by 65% following movie release Time Magazine Monday, July 26, 1982 You Tube pic is linked to video

Product Placement in Movies Product Placement was satirized in the 1992 movie Wayne’s World

Product Placement in Movies Product placement has become prevalent since the 1980’s Allows studios to offset costs But, is it effective? Can you think of any films with product placements?

Product Placement on Television Coke, Ford and AT&T have product placements on American Idol Which is most effective?

Product Placement Issues How can viewers know if a product is used for artistic reasons or if it is shown as an advertisement? Is it ethical for a company to use this kind of hidden advertising? Should movies and television shows be required to disclose all placements at the end during the credits?

Looking for Product Placements The 2007 film Transformers is said to include over 70 different product placements In this activity, we will watch the movie Transformers and list all of the different products/brands/companies that you see during the film

Transformer Placement Discussion Which placements in the movie were the most effective and least effective? What seems to separate a good, “sticky” placement from a poor, forgettable one? Have you purchased a product after seeing it on a movie or television?

Making Product Placements In this final activity, you will be determining where to and how to place your product The class will be divided into teams, with each team given a product The teams will determine a show to place their product in as well as develop suggestions for how the product could be incorporated into the storyline

Product Placements on Television Seinfeld “The Junior Mint” episode Great example of product placement on television