Rapport Cape Holiday Show readerscompetition Date: 14 Spetember 2017

Rapport Cape Holiday Show Readerscompetition Readerscompetition Introduction: Partners that Rapport would like to use: World Leisure Holidays (They are in – done) A camping trailer for show give away busy negotiating Legend hospitality group (They are in – done) ATKV holiday group (They are in – done) Forever Resorts holiday Group busy negotiating Lost Trail B & B (They are in – done) Campmaster or other busy negotiating Dawsons Lodge (They are in – done) Starting date of readerscompetition: 24 September 2017 to 8 October 2017 (3 Sundays) Readerscompetition prize pool: Numerous different kinds of holidays, camping trailers, camping accessories. Readerscompetition forms an integral part of the Rapport Cape Holiday Show: Sandringham, Stellenbosch, 29 Sep – 1 Oct 2017

How Rapport Cape Holiday Readerscompetition mechanism works: Readerscompetition SMS entry mechanism (24 Sep – 8 Oct): Buy Rapport and SMS * The competition keyword, (inside Rapport newspaper, and changes weekly) * email address, (keyword included in competition ad) * your name, surname * and province or town to * SMS line ***** Stand a chance of winning 1 of “ list of items” SMS line closes at 12:00 noon every Wednesday The sponsors will receive all data generated from the competition entries for your own further use for marketing…

Rapport Cape Holiday Readerscompetition – at event Readerscompetition integration with Rapport Cape Holiday Show from 29 Sep – 1 Oct Includes: 1) Daily live prize give aways from competition sponsors * Competition entry form placed inside Rapport newspaper * Drive readers to show * Must place entry form for competition at show into entry box * Live lucky draws hourly Typical competition entry form placed inside Rapport to draw readers to the show (in this case inside Beeld)

Rapport Cape Holiday Show Readerscompetition How the competition exposure works: Readerscompetition pre-marketing: 17 Sep – 23 Sep 2017 (1 week) Includes: 1) Mid-week postering on street poles 2) Editorial write up on competition, Rapport Cape Holiday Show and sponsors with their prizes 3) Advertising in Rapport, Beeld, Burger and Volksblad 4) Extensive Social Media punting of competition, sponsors and prizes Readerscompetition exposure: 24 Sep – 8 Oct 2017 (3 weeks) Includes: 1) Newspapers with Advertising & Editorial coverage 2) Sponsors exposure, including prizes 3) The Editorial staff will do a front page plugs for competition duration 4) Weekly write ups and winner placement and prizes 5) Facebook & Twitter exposure on sponsors, prizes 6) Mid-week postering every week, and Editorial postering on Sundays (sponsors names on posters - National)

Rapport Cape Holiday Show Readerscompetition Readerscompetition integration with Rapport Cape Holiday Show from 29 Sep – 1 Oct Includes: 1) Daily live prize give aways from competition sponsors * Competition entry form placed inside newspapers(Beeld, Burger Rapport) * Drive readers to show * Must place entry form for competition at show into entry box * Live lucky draws hourly Branded bags at RCHS with sponsor logo’s on it: 29 Sep – 1 Oct 2017 (3 days) Includes: 1) Print of 4 page wrap, wrapped around Rapport newspapers indicating: * Sponsors products, promotions, specials (only 3 main sponsors = pages) * Indicating Show floor plan (Rapport Cape Holiday Show = 1 page) Readerscompetition post- marketing: 11 Oct – 15 Oct 2017 (1 week) Includes: 1) Editorial write up on competition winners, Rapport Cape Holiday Show and sponsors with their prizes that was won 2) Advertising in Rapport 3) Social Media write up of Competition results, sponsors, prizes

How Rapport Cape Holiday Readerscompetition mechanism works: Readerscompetition SMS entry mechanism (24 Sep – 15 Oct): Buy Rapport and SMS * The competition keyword, (inside Rapport newspaper, and changes weekly) * email address, * your name, surname * and province or town to * SMS line ***** Stand a chance of winning 1 of “ list of items” SMS line closes at 12:00 noon every Wednesday Example Typical example ad placement for weekly special keyword for a readerscompetition (in this case it was Beeld)

Typical examples of Twitter feeds, and Facebook posts. (In this case for Beeld) Example

Example Typical front page plugs (in this case in Beeld) Typical full page broadsheet advert of competition (in this case in Beeld)

Example Typical Editorial competition write-ups (in this case in Beeld) Typical readerscompetition pre marketing ad (in this case in Beeld)

Example Typical street pole postering for mid-week and Editorial posters (in this case in Beeld)

Rapport RCHS Readerscompetition: R400k prize pool We need sponsors to assist with the prizes we want to give away in the readerscompetition and at the show. Sponsors Holidays/Other Per unit Total Comments World Leisure Holidays 1 holiday R60 000 1 for Rapport readerscompetition Trailer (XT65) OR OTHER 1 trailer R58 000 1 Prize at Holiday show give away. Legend Hospitality Group 6 holidays R10 000 3 Prizes at show give away. 3 inside Rapport competition ATKV holiday group Forever Resorts holiday Group Lost Trail B&B 6 break aways R5 000 R30 000 3 Prizes at show give away. 3 for Rapport readerscompetition. Dawsons Game & Trout lodge 2 break aways R20 000 1 Prize at show give away. 1 for Rapport readerscompetition. Campmaster or other - 5 x Family Cabin 900 tents & 55 x sports chair 9 tents & 52 chairs R2999 / R429 R49 351 Give away during readerscompetition & at show R397 351 Prizes at show so far: 39 prizes (over 3 days = 13 prizes per day) Prizes for newspaper competition: 42 prizes (over 3 Sundays = 14 per Sunday)

Rapport Cape Holiday Readerscompetition -Exposure Marketing exposure for readerscompetition From R325 620 up to R1 367 018 Show competition entry mechanism From R38 400 up to R74 800 Post readerscompetition exposure From R35 601 up to R256 403 Total value: From R399 621 up to R1 954 873 PLEASE NOTE: The Minimum exposure value for this readerscompetition is R399 621.00 Depending on editorial write ups and placement of winners the exposure for the sponsors can increase to R1 954 873.20 The contractual agreement will contain a 1 to 1 barter ratio to comply to company barter rules. But the actual eventual value of exposure will be more. Summary: Pre marketing of competition on all channels (Editorial, plugs, social media, advertisements, posters) Competition duration on all channels (Editorial, social media, plugs, advertisements, posters) Competition post marketing on all channels

Rapport Cape Holiday Show Readerscompetition Wrap example Beeld Holiday Show Wrap (Forever Resorts) What is in for the sponsor? Newspapers with feature on sponsor product line and “Specials”. Place a competition in wrap and make money.

Rapport Cape Holiday Readerscompetition Additional – offer of Exposure Summary: RCHS 4 page Wrap: Limited amount of sponsors will receive 1 full page broadsheet to market their products or specials for the weekend of the RCHS at a reasonable cost. Item Description 4 page wrap & newspapers at show Only 4 sponsors allowed R15 668.00 per sponsor A sponsor can also only give competition prizes, you are not forced to do the wrap.

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