Media Communications Richard Trombly Contact : Email : richard@trombly.com Wechat and phone: +86 13818837641 Media Communications

Introduction Graduated University of Massachusetts, Literature degree in film and theater News and business reporter and editor 2003 arrived in China Worked as correspondent for Hollywood Reporter magazine Taught Journalism at Fudan University Human resources at Jiaotong Uni Shanghai Started working in film in 2005

Media Is

Media a medium of cultivation, conveyance, or expression; especially mass media or members of the mass media Or the system and organizations of communication through which information is spread to a large number of people

Communication

Communication 1: an act or instance of transmitting 2 a : information transmitted or conveyed b : a verbal or written message 3a a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior b : personal rapport <a lack of communication between old and young persons>

Communication 4a : a system (as of telephones) for transmitting or exchanging information b : a system of routes for moving troops, supplies, and vehicles c : personnel engaged in transmitting or exchanging information 5a : a technique for expressing ideas effectively (as in speech) b : the technology of the transmission of information

Introduction “What the mass media offers is not popular art, but entertainment which is intended to be consumed like food, forgotten, and replaced by a new dish.” ― W.H. Auden, The Dyer's Hand People are sheep. TV is the shepherd.” ― Jess C. Scott, Literary Heroin “Propaganda is to a democracy what the bludgeon is to a totalitarian state.” ― Noam Chomsky, Media Control

Introduction “People sometimes imagine that just because they have access to so many newspapers, radio and TV channels, they will get an infinity of different opinions. Then they discover that things are just the opposite: the power of these loudspeakers only amplifies the opinion prevalent at a certain time, to the point where it covers any other opinion.” ― Amin Maalouf, The First Century After Beatrice

What will this class cover? Is this on the exam? Student presentations Exercises in the tutorial Term paper / journal

What is new media?

What is new media? What did it mean in the 20s? What does in mean for society?

Sociological perspective Do we shape the media ? Does it shape us? What does in mean for sociology? Who controls the media? What are the reasons to control the media?

The radio experiment The radio experiment Lazarsfeld Radio can broadcast serious ideas Print and radio can be studied Administrative research [quantified ie successes vs. failures] For planning department

The radio experiment Max Horkheimer Critical research In their research they saw centralization in media to influence mass markets Refuse to see current trends as inescapable How is media organized and controlled? EVERYTHING IS PROMOTED

An experiment in horror HG Welles War of the Worlds 1938 radio broadcast Orson Welles Mass panic The Masses and control But the princeton study analyzed affected The panic group were those that did not analyze the media

Mass information /education Radio and the Printed Page: An Introduction to the Study of Radio and its Role in the Communication of ideas.” IDEAS versus entertainment and marketing Print, radio, TV, Internet – what is its role What is a critical consciousness?

Career in media “If you believe that your thoughts originate inside your brain, do you also believe that television shows are made inside your television set?” ― Warren Ellis What will your role be? Will you produce art or be a part of the propaganda machine? Will you educate or market?