Social Media Executive. By Gizem Tumburi By Gizem Tumburi Social Media Executive.

Job role Social media executives put messages on a variety of social media platforms on behalf of an employer. They are part of online face of a brand. Social media executives can also be called digital media executive and marketing executives. All of those jobs have a similarity which is to know to how to effectively use social media. What do they do? They work either with a brand or employer, or even for an agency that handles different brands. They will spend most o their time during the day on social media networks such as Twitter, Facebook and Tumblr. Even Snapchat can be useful to the brand. On social media they would create posts, tweets and different online announcements through social media that would be about the brand. They would also need to report on progress from social medias like the amount of retweets or likes a tweet or post would get. Will need to work part with the media team to plan what kinds of things to post or tweet.

Qualifications needed for the job Skills needed for the job Useful school qualifications include: English IT Maths/Statistics Media Studies Business Studies Useful vocational qualifications include: Level 3 Diploma in Digital Marketing Level 3 Certificate in Social Media in a Business Environment Level 3 Diploma in Social Media Useful degree qualifications include: BA Marketing BSc Digital Marketing BA Media Studies BA Media Communications BSc Digital Media BSc Marketing with Digital Communications BA Digital and Social Media Marketing Evident that the person is good at social media. For example they put up a social media account for their own campaign. Understands what ‘online reputation management’ means. Knows how different platforms are used, so the person would know the difference between Pinterest and Instagram. High Quality written English skills Has a good sense of humour. IT skills.

Salary The national average Social Media Executive salary is £22,000 but the maximum is £29,000. The London average Social Media Executive salary is £24,000 and the maximum is £31,000 This means that the entry level is between average and high.