A Fundraising Fit for All: Urban, Rural and Suburban Part 1 Presented by: Darlene Ike, Meals on Wheels for Chemung County Malcolm Murray, Citymeals on Wheels Lisa Woodring, Meals on Wheels Foundation of Western New York October 6, 2017

A little about our programs

Citymeals on Wheels 18,414 Clients 15,412 Volunteers 2.2 million home-delivered weekend, holiday and emergency meals served annually In 2016 total philanthropic dollars raised was $19 million Total budget is $29 million Staff – 30 people

Meals on Wheels for Chemung County 235 Clients 217 Volunteers 350 Meals served per day 82,000+ meals served in 2016 In 2016 total philanthropic dollars raised was $1,137,152 $104,622 annual fund $27,520 major fundraiser $1,005,010 capital campaign Total budget $516,000 Staff - 2 full time including Executive Director plus 8 part time

Meals on Wheels Foundation of Western New York 3,455 Home delivered clients 1,700Volunteers 3,600 home delivered meals and 1,500 congregate meals served per day 911,000 home delivered meals and 239,307 congregate served in 2016 1.5 Million meals produced in 2016 through home delivered, congregate and other business In 2016 total philanthropic dollars raised was $1,316,362 Total budget $8,085,599 Staff - 3 full time including Chief Executive Officer and 1 part time

What are we covering today? Goal Setting Government Funding Board of Directors Special Events Grant Writing

Goal Setting

Goal setting The need What do you want to achieve? Look back at past successes Think strategically

Government Funding

Government Funding Local, state and federal sources Proposed federal budget cuts Leveraging budget process and cuts

Board of Directors

Board of Directors Setting expectations in advance Give or get Understanding Board priorities and interests Setting roles Generating new leads Dashboards

Special Events

Event Basics Develop a timeline Set goals and budget Recruit help – be specific! Divide work into subcommittees Appoint subcommittee chairs for accountability Set expectations (planning and day-of)

Sponsorship Who to target: Who has given in the past? Who is giving in the community and/or to other events? Who does your committee know? Who would be a good fit for your mission? Who are spending money with? Tips: Define levels and benefits Start as early as possible Have board/staff/committee sign appropriate letters Follow up calls Be ready to apply through company-specific portals

Auctions Have board/staff/committee sign appropriate letters Follow up calls Have generic form letter available to anyone Gift gathering parties Ask boards and committees to contribute at meetings

Attendance Boards, committees, staff, volunteers Free calendars/notice boards Social media and digital assets Community partners Sponsors Advertising

Third Party Events May not even know until afterwards Develop plan/policy if asked Weigh benefits and requirements Be realistic You can say “no”

Grant Writing

Grant Writing Developing your toolkit Know your funder Know and establish the deadline What is your need Establish goals and measurable outcomes Project timeline Follow Up and Funding Notification Congratulations – Your project was funded! Now what? If at first you don’t succeed…

Questions?

Wrap Up Contact Us! Darlene Ike – darlene@mealsonwheelschemung.org Malcolm Murray – malcolm@citymeals.org Lisa Woodring – lwoodring@mealsonwheelswny.org