The documentary focuses on images of women in advertising and print media, in particular on gender stereotypes, the effects of advertising on women's self-image and the objectification of women's bodies.

Analyzing fashion magazines to show how differently it communicates compared to other media sources

Overview Layout (Color Scheme, Fonts, Images) Emphasis Quoting great fashion designers Freebie Appeal to emotion Exaggeration Caricatures Interjections … Other types of persuasive techniques too!

Layout : The Cover Page Using buzz words like “exclusive” on the cover page. Price and date written in small fonts. Using pathos logos and ethos in cover page. Use of glossy paper – physical feel. Language relates to the target audience, as this person may understand this form of slang or colloquial language better. The most frequent type of words used are positive connotations.

Emphasis Punctuation marks to create effect of pause “Ladies and gentlemen… we are officially done” (Cosmopolitan) Capitalization “You can NEVER go wrong with a SMILE…it’s the easiest all this will help you to project CONFIDENCE” (Vanity Fair) Exclamation Put it away! If it’s too much it’s just vulgar! (Vogue)

Quotation

Acts as a focus anchor to grab attention. Provides quotes to emphasis. To also build the trust where readers may easily associate with the famous quote or the personality. Extracted from Cosmopolitan Feb 2012 (Pg 47)

Freebies

To attract more customers and persuading them at the same time by use of catchphrases.

Appeal to emotion, Diction “Women of style and substance” (More, 2013) “Fun, fearless, females” (Cosmopolitan, 2008) “Real women with real bodies” (Lucky, 2014) ….designed to appeal to specific audience segments while directly attacking their emotion with words like these.

Exaggeration and Hyperbole Exaggeration often takes place by not telling the whole truth. Communicate ideas, emotions, and images in a more efficient way than through plain language. Used to grab a reader's attention

Interjections – Onomatopoeia Psst…she was even quoted saying Trust us, you are not the only one going “huh?” (Vogue, 2009) Aawww…ok so tell us something or rather, anything (Elle, 2007) Psst…don’t underestimate the talent. He didn’t try to get in touch with me again. Phew! (Vogue, 2008) To the judges being positive. (Ouch!) If you haven’t heard. I only have one thing to say to that. EWWWW!!! (Seventeen, 2013)

Effect Expression of emotions like this is unique to spoken communication, where lengthy explanation of emotions is a rarity, especially in informal situations. Its used in the magazines to create a sense of informal spoken communication. Also, to attract the target audience as they seem to understand this language better.

Caricatures Aspects of a subject are exaggerated to create a silly or comic effect. Use of jovial done to convey messages. Very common method to grab attention.