The Marketing Advisory Team & The Membership Survey D2 Fall Conference 2012 The Marketing Advisory Team & The Membership Survey P/R/C Gene Molteni, SN Boating is fun… we’ll show you how®
Boating is fun… we’ll show you how® The Membership Survey Recommended by the Marketing Advisory Team Conducted by Michigan State University Started August 22, 2012 Closed September 12, 2012 Over 26,000 email invitations 7876 Responses – 30% response rate Thank you to all who participated Boating is fun… we’ll show you how®
Boating is fun… we’ll show you how® The Membership Survey What we learned about our membership: 56% of respondents are retired 70.3% are 2 person households 96.7% are attached to a Squadron 79.2% have belonged to only one Squadron 41.4% have been or are Instructors 80.4% own boats 47.8% are over 29 feet 30.5% are over 21 feet 13% are single person Households Boating is fun… we’ll show you how®
Boating is fun… we’ll show you how® The Membership Survey When did they join the Squadron? 1980 or earlier 14.2% 1981-1990 12.8% 1991-2000 19.9% 2001-2006 19.1% 2007-2010 18.1% 2011-2012 15.9% Total 100.0% Boating is fun… we’ll show you how®
Boating is fun… we’ll show you how® The Membership Survey What is critical to USPS’s future success: Outreach and marketing including revenue generation Expansion and improvement of educational offerings Communications and Relations with Districts Recruitment and Involvement of members Boating is fun… we’ll show you how®
Boating is fun… we’ll show you how® The Membership Survey What's important to us now: Social Relationships and Interactions Educational opportunities and offerings Amenities are substantially less important Amenities – Compass, Ensign and VSC Boating is fun… we’ll show you how®
Boating is fun… we’ll show you how® The Membership Survey Where do we go from here? Look at answers based on length of time in the Squadron, geographic area and age Perform Factor Analysis on various questions Issue a report to all invitees and post on the website. Amenities – Compass, Ensign and VSC Boating is fun… we’ll show you how®
The Marketing Advisory Team Boating is fun… we’ll show you how®
The Marketing Advisory Team Boating is fun… we’ll show you how®