Mike Single, 23, new financial analyst for a bank. “First impressions are everything” for clients

Agenda Market Research Concept & Development Technical Analysis Business Plan Financials & Future Steps

Agenda Market Research Concept & Development Technical Analysis Business Plan Financials & Future Steps

Going Back to Mike…

Survey Results Do men even need help matching clothes?

Target Market Start off w/ target market-single man, doesn’t know what to wear wants to look professional

4 Million Single Businessmen Ages 22-32 Target Market Size 154 Million Males in U.S 16 Million 11% Businessmen Ages 22-32 32% 4 Million Single Businessmen Ages 22-32 5 Million 80% How many ppl in our target market Single

Market Research Locations We went out into the market place and looked for current solutions and talked t professionals

“Most guys come in thinking they know what they want, but they still need a lot of help in finding what works with what.” -John Cory, Brooks Brothers Jon cory from brooks brothers gave us some wonderful hints

Fashion Matrix Fashion matrix, what clashes with what, what works best,

Customer Needs Quick and Convenient Utilizes Current Wardrobe Shows Appropriate Outfit Complete Independently

Current Solutions Mobile Applications

Current Solutions: Mobile Applications Does not match clothes for you, very poor user interface, some of them do not utilize current wardrobe

Current Solutions Mobile Applications

Current Solutions: Mobile Applications Does not match clothes for you, very poor user interface, some of them do not utilize current wardrobe Suit App

Current Solutions Mobile Applications

Current Solution: Ask Significant Other Is busy, not always around

Current Solutions Mobile Applications

Current Solution: Ask a Sales Representative Down sides: maybe busy with other customers Have to go to numerous stores to find right size and price

Current Solutions Mobile Applications

Conceptual Map Convenience Matching Effectiveness Market Gap

Mission Statement Our mission is to provide young, single businessmen with a convenient, reliable, and independent way to look sharp in their workplace on a daily basis.

Agenda Market Research Concept & Development Technical Analysis Business Plan Financials & Future Steps

The Solution

Screenshot Walkthrough

Screenshot Walkthrough

Screenshot Walkthrough

Screenshot Walkthrough

Screenshot Walkthrough

Screenshot Walkthrough Explain how website works same way as app, put Brooks Brothers screenshot at end when talking about buyout plan

Reverse Engineering Ask/Tell Big Question: How did we get here?

Pros Reverse Engineering Process of Customizing Suits and Professional Design

Cons Reverse Engineering Random Clothing Suggestions/User interface can be confusing at times

Reverse Engineering Pros Ability to save outfits and Tags

Reverse Engineering Cons Outfit creation limitations and unreliable

More Freedom Reliable Automatic Outfit Generation Simple Interface Takeaways More Freedom Reliable Automatic Outfit Generation Simple Interface Incorporate outfit generation, reliable, simple user navigation, minimal outfit limitations

Agenda Market Research Concept & Development Technical Analysis Business Plan Financials & Future Steps

How it Works Suit/Shirt/ Tie Color Design Custom Tags Same as last slide + Pic of database and select first photo screen sot of shirts on right(or next slide) Custom Tags

How it Works Suit/Shirt/ Tie Color Database Design Custom Tags Same as last slide + Pic of database and select first photo screen sot of shirts on right(or next slide) Custom Tags

How it Works Suit/Shirt/ Select First Photo Tie Color Database Design Same as last slide + Pic of database and select first photo screen sot of shirts on right(or next slide) Custom Tags

How it Works Suit/Shirt/ Select First Photo Tie Color Database Design Same as last slide + Pic of database and select first photo screen sot of shirts on right(or next slide) Select Second Photo Custom Tags

Generated Matching Outfits How it Works Suit/Shirt/ Tie Select First Photo Color Generated Matching Outfits Database Design Same as last slide + Pic of database and select first photo (screenshot of outfits on next slide) Select Second Photo Custom Tags

Generated Matching Outfits How it Works Generated Matching Outfits

Availability Wide Mobile Availability availability

App Development “A rough estimate would put this around $70-90k.” -Evan Guerin Talk about price quote? and what they will do for the 70-90k i.e pattern recognition, iOS android and website. Going to provide Evan with fashion matrix to incorporate into code

App Development “Amazon Web Services is the most popular and trusted provider of server space.” - Professor Korth Renting server space from amazon to store all of the data . Microsoft, ibm were other choices but we chose amazon since it’s the most popular and trusted

Agenda Market Research Concept & Development Technical Analysis Business Plan Financials & Future Steps

Business Plan Making the app Marketing Revenue Exit Strategy

Business Plan Making the app Marketing Revenue Exit Strategy

Business Plan LinkedIn (specific ppl), Google AdWords, Social media Making the app Marketing Revenue Exit Strategy LinkedIn (specific ppl), Google AdWords, Social media

Business Plan Making the app Marketing Revenue Exit Strategy Revenue largely depends on number of users

Business Plan Making the app Marketing Revenue Exit Strategy Revenue largely depends on number of users

Business Plan Making the app Marketing Revenue Exit Strategy Revenue largely depends on number of users

Business Plan Price: FREE Making the app Marketing Revenue Exit Strategy Price: FREE Revenue largely depends on number of users

Business Plan Commission 6-12% Making the app Marketing Revenue Exit Strategy Commission 6-12% Revenue largely depends on number of users

Business Plan Making the app Marketing Revenue Exit Strategy Revenue largely depends on number of users

Business Plan Making the app Marketing Revenue Exit Strategy Revenue largely depends on number of users

Business Plan Making the app Marketing Revenue Exit Strategy “Brooks Brothers and others are definitely looking for a service like this.” -John Cory

Agenda Market Research Concept & Development Technical Analysis Business Plan Financials & Future Steps

Financials Value of Customer Cost of Customer Profit Cash Flow 90 Day Plan Value of Customer Cost of Customer Profit Cash Flow

Financials $2.40 Value of Customer Cost of Customer Profit Cash Flow 90 Day Plan Value of Customer Cost of Customer Profit Cash Flow Percent of Users Who Purchase Average Purchase Price Purchase Price per User 8% $300 $24 Purchase Price per User Commission Value of Customer $24 10% $2.40

Financials Value of Customer Cost of Customer Profit Cash Flow 90 Day Plan Value of Customer Cost of Customer Profit Cash Flow Fixed Costs Number of Users

= Financials Fixed Costs ______________ Cost of Customer 90 Day Plan Value of Customer Cost of Customer Profit Cash Flow Fixed Costs Number of Users = Fixed Costs ______________ Cost of Customer Number of Users

Financials $5,500 Fixed Costs $900 $100 $2,700 $1,800 90 Day Plan Value of Customer Cost of Customer Profit Cash Flow Fixed Costs Fixed Costs $900 $100 $2,700 $1,800 Number of Users $5,500

4 Million Single Businessmen Age 22-32 Financials 90 Day Plan Value of Customer Cost of Customer Profit Cash Flow Fixed Costs Number of Users 4 Million Single Businessmen Age 22-32 0.1% of Market 4,000 Users Exponential growth afterwards

= Financials ______________ Fixed Costs ______ $5,500 Number of Users 90 Day Plan Value of Customer Cost of Customer Profit Cash Flow Fixed Costs Number of Users ______________ Fixed Costs = ______ $5,500 Number of Users 4,000

$1.38 per User Financials Value of Customer Cost of Customer Profit 90 Day Plan Value of Customer Cost of Customer Profit Cash Flow Fixed Costs Number of Users $1.38 per User

Financials Value – Cost = Profit $2.40 - $1.38 = $1.02 per user 90 Day Plan Value of Customer Cost of Customer Profit Cash Flow Value – Cost = Profit $2.40 - $1.38 = $1.02 Only for the first quarter, costs decrease with more users and popularity, value is constant per user

Financials = = _____ Profit Users Profit User $1.02 4,000 $4,080 x x 90 Day Plan Value of Customer Cost of Customer Profit Cash Flow _____ Profit Users Profit x = User $1.02 4,000 $4,080 x =

Financials Value of Customer Cost of Customer Profit Cash Flow 90 Day Plan Value of Customer Cost of Customer Profit Cash Flow Initial Investment

Financials $15,000 $37,000 $28,000 Value of Customer Cost of Customer 90 Day Plan Value of Customer Cost of Customer Profit Cash Flow Website iOS $15,000 $37,000 $28,000 Android

Financials Value of Customer Cost of Customer Profit Cash Flow 90 Day Plan Value of Customer Cost of Customer Profit Cash Flow Initial Investment Break Even 6th Quarter

Future Steps $80,000

Future Steps

Agenda Market Research Concept & Development Technical Analysis Business Plan Financials & Future Steps

Mike Single, 23, new financial analyst for a bank. “First impressions are everything” for clients

Thank You! Professor Pat J. Costa Janet E. Hughes, LU Business/Data Librarian Sharon Siegler, LU Engineering Librarian Mira Esponola, Cognimem Technologies, Inc John Cory, Brooks Brothers Professor Baird, LU Computer Science & Engineering Professor Korth, LU Computer Science & Engineering Professor Falcinelli, LU Department of Management Donald Scott, CEO of AssetGateway Dean Kroker, CEO of Endless Tone Evan Guerin, IntellectSoft Kathryn Ware, WillowTree Apps Market gap