Public Relations and the Internet

The Internet The Internet has caused a revolution in communication by giving a voice to those that previously could not have been heard. This has opened a whole new world of opportunities for both businesses and individuals that were unimagined in the era of the traditional media. These still play an important role in shaping the public opinion but with the entire globe moving to the online world to search for information and buy products/services, a PR that does not effectively communicate with the online community can no longer effectively shape and maintain the desired public image

Challenges of the Internet for PR Although the Internet is one of the greatest inventions in human history, it has dramatically changed the world and above all, the communication. The world wide web has opened a number of opportunities but it has also opened a number of challenges, especially for the PR sector that has mastered communication with and through the traditional media. While PR specialists virtually had no competition in the era of the traditional media, the democracy of the Internet has forced them to compete with the entire world

Challenges of the Internet for PR The Internet has given just about everyone the ability to share their opinion just about everything with the entire world in a matter of seconds. The ability to reach thousands or millions of people in virtually no time gave PR specialists a powerful tool but it also made their jobs more difficult, especially in case of an attack on integrity of their clients. Just imagine restoring the client’s reputation if the first page of search engine results contains mainly compromising or damaging content

The Importance of Internet PR Why businesses and individuals who want to succeed in the modern world cannot afford not to utilise the Internet PR is clearly evident from the example of “anti-campaigns”. These can either be an unfortunate incident or a carefully devised plan of unethical competition. But regardless of who stands behind and why, negative campaigning can have a devastating effect on public reputation of a company or an individual. The risk of negative publicity, however, is not the only reason why the Internet PR is increasingly gaining in importance.

The Internet has a major influence on people’s opinion and the decisions they make, especially when they are uncertain. For example, let’s say Joe has difficulties deciding which anti-acne cream to choose. He will open his search engine and look for information about the creams he is considering buying. He will most likely take into account a variety of factors including the price and other people’s opinions but his decision will also be influenced greatly by the information he will be able to receive about a particular product. And if he finds little information about how the product is supposed to work, how soon he will be able to see the results, etc. there is a great chance that he will not buy that product.

In order to encourage Joe to at least consider buying your cream, he needs to be provided accurate, trustworthy and up-to-date information about both the product and your company. And this can be achieved only through an effective Internet PR.

DIGITAL ADVERTISING Have you heard of things such as Google Adwords or Pay Per Click advertising, but have no idea what these are or how they can help your business?   For a fraction of the cost of traditional marketing methods, digital advertising can give you enhanced results which you can monitor every step of the way. Instead of sending out 5,000 door drops, most of which go straight in the bin, you can see exactly where, when and who is clicking on your adverts from the start of the campaign to the finish

Face Book Management If the thought of just setting up your own business Facebook page, let alone managing it, brings you out in a cold sweat, we’re here to guide you through the process. Whether you’d just like us create your page, give you a head start with three months management or run everything long-term, we can meet all your needs.

Twitter Management Don’t know your hashtags from your followers, but still want to be on the Twittersphere? We can offer a full package of set-up, management and content creation for your brand’s Twitter profile. We are proven experts at getting business referrals direct from Twitter so why not just leave it to us, sit back and wait for the orders to start rolling in

INSTAGRAM MANAGEMENT They say a picture is worth a thousand words and, if that’s so, Instagram will speak volumes for your business. Whether you would like to share pictures of your products or just post photos related to your brand, this is the place to do it. To be successful on Instagram, you need a consistent content plan and that’s exactly what we’ll help you put together

Photography A picture brings a story to life, so what are your pictures saying about you? Whether you would like some photographs of your products, want to show off your businesses premises or have some photos created to tell your buisnesses story, we can help. 'Photography is the only language that can be understood anywhere in the world'

LinkedIn LinkedIn gives you access to a high value audience of business professionals. Depending on your product or service, this could well be the perfect way to pinpoint exactly the right customers for your brand. Use Grizzly to drive quality leads to your site and measure the effectiveness of your advertising budget to give you a precise return on investment

BLOGGER OUTREACH There are thousands of blog writers who have built up a massive following because of the compelling quality of their content. These individuals have a huge commercial influence. Having built up a relationship with a number of the world’s leading bloggers over the years, we have proved consistently how well they can work for our clients