We help turn fortunes Company Credentials
About Us Our Experience & Passion, Makes Us Stand a Class Apart Divergent Insights, an emerging name in the global market research industry. ‘Complete solution’ to all your business needs for surveys, opinion collection and market research activities. Team of highly energetic, experienced and skilled professionals; cumulative experience of 60 years among our team members. Our experience gives us the prowess and proficiency in crafting fitting solutions to meet your requirements. We ‘dive in’ to provide deeper insights to help turn fortunes for our clients.
Our Research Team We are DiVerGenT – DIverse, VERsatile and a GENuine Team. Divergent team is our strength and our values are the guiding force. We strive to serve you with utmost commitment to create a lasting relationship. Suresh Nimbalkar Senior Consultant India Denton Shen Alliance Partner China With over two decades of experience in market research, Suresh mentors Divergent Insights team on media research, opinion polls, quantitative and anayltics. He has successfully managed IRS for over a decade during his career. LinkedIn Profile: With 20 years of experience in marketing research and consulting experience Denton Shen our strategic partner in China. He possesses specialized experience in quantitative research. Denton might be the first moderator in China, who moderated FGDs in Germany and U.S. LinkedIn Profile: Rajiv Kokane Managing Director Singapore & India Ashish Mathur Associate Director India Over 2 decades of experience, is an expert at handling numerous studies of larger magnitude in India and multi-country. Backed by his green belt six sigma certification he leaves no stone unturned to make research sessions in India a success. LinkedIn Profile: Having spent more than 15 years, Ashish focusses on online research and accelerating client relationships, client servicing and vendor management. LinkedIn Profile: She is a seasoned qualitative researcher. Has an ability to bring about active participation from kids aged 8 years to CXO personals. A deep-rooted understanding of Indian culture. Identifies insights which would help clients through an exploratory lens. LinkedIn Profile: Divya Juneja Director – Research & Business Development India Sun Kyung Kim Client Relationship Manager South Korea Over a decade of market research experience, with broad experience in commercialization and marketing strategy She works with clients to solve business challenges that span the product lifecycle, from identifying commercial opportunities to growing brands. LinkedIn Profile:
Our Team Members have Worked with the Following Clients: Products & Services
Electronics & Durable Goods Our Team Members have Worked with the Following Clients: Electronics & Durable Goods
Our Team Members have Worked with the Following Clients: Automobiles We also work with leading OEMs in India & China
Our Team Members have Worked with the Following Clients: Healthcare
Our Expertise Across Verticals With plentiful experience of creating actionable insights across industries, we create personalized solutions for our clients. Our expertise in crafting successful solutions encompass Automotive Car Clinics / Research Hybrid Gang Techniques Qualitative Quantitative Online Panels Data Processing and Analytics
Our Reach We help our clients worldwide Headquarters in Singapore, office centers in India & South Korea; backed by our strategic partner in China. We offer bespoke research solutions with fastest turnaround time and cost-effectiveness across Asia, Africa, America, Middle-East and Europe. Our strategic partnership with market leaders in research add to our overall capabilities to offer customized research solutions irrespective of your location or which market you wish to study or explore. We have strategic partners in leading global locations like: Afghanistan Australia Bangladesh Brazil Canada Egypt France Germany Hong Kong Indonesia Iran Italy Japan KSA Malaysia Myanmar Mexico Nigeria Pakistan Philippines Poland Spain Sri Lanka Thailand Turkey UAE UK USA Vietnam
Our Reach Our field presence in India National coverage across states in India, in-house centers as below: Punjab Ludhiana Rajasthan Jaipur Delhi NCR Delhi West Bengal Kolkata Bihar Patna Uttar Pradesh Lucknow Gujarat Ahmedabad Madhya Pradesh Bhopal Indore Chhattisgarh Raipur Maharashtra Aurangabad Kolhapur Mumbai Nagpur Nasik Pune Sholapur Thane Andhra Pradesh Hyderabad Karnataka Bangalore Tamil Nadu Chennai Kerala Cochin
Computer Assisted Telephonic Interview Our Services We Offer Variety Of Services To Suit Every Need Qualitative Quantitative Computer Assisted Telephonic Interview We are equipped with 20 CATI stations with trained interviewers. With their relevant experience and background in market research and how CATI helps, our trained interviewers can efficiently handle CATI in various regional languages that cater to regions across India. PAPI CAPI CATI Hybrid Gang Surveys (Qualitative in Quantitative report) Come Over – Central Location Test Excuse Me – Street Intercepts Knock Knock!– Door to Door Tag Along – Ethnography Come Home! – Home Visits Observe Me– Accompanied Observations Let’s Paint – Creative Sessions / Workshops Spy! – Mystery Shopping Connect (#) – Individual and Multiple participant interviews (B2B & B2C) Meet-Ups – Focus Group Discussions VOX Pops – Voice of customer (jiffy interaction) Online Panels Data Analytics Survey Programming Online Data Collection Data Processing & Tabulation @Connect – Consumer connect Online Interviews & Diary Consumer Connects on Bulletin Boards Online Meet- Ups – @Focus Group Sessions We Have Panels: Consumers 1 million+; Healthcare 200,000; B2B 500,000 Dash into It! – Dashboard Reporting Data-Nomics – Based on our client requirement we would adapt to methods / analysis as required by our client Advance Factor Analysis Regression Conjoint Discriminate Analysis Data Weighting / Data Balancing Statistical test Need based segmentation using Latent Class Others Tables with Multiple Banners Standard tables with significance testing and moving averages Data in Quanvert, SPSS, ASCII (Single / Multi Card), Excel, CSV Trend Charts Trend Charts on rolling data Continuous tracks, database building Recommend weighting models
Our Team’s Core Media & Opinion Poll Experience Suresh Nimbalkar has been the key person behind the following studies Conducted in the past: Media Research Experience of setting-up and managing TV peoplemeter service, INTAM from MARG. Numerous studies for media houses such as print, TV, Radio etc. Conducted ‘Decision Maker’s Survey’ (DMS) Conducted ‘Internet Segmentation’ study for MRUC, a precursor to the planned industry currency for Internet. Opinion Polls Managed political campaigns for Nandan Nilekani for 18 months (details below) for 2014 general elections. Helped manage political campaign for Prithviraj Chavan for Maharashtra assembly polls. Helped manage quite a few opinion polls for publishers, TV channels etc.
Our Team’s Core Automotive Experience Our Automotive Expertize Car clinic Consumer Segmentation Tracking (F to F) New Vehicle Owner Satisfaction (CATI) Mystery Shopping Ethnography Automobile Dealer Study (CAPI) Truck Owner and Dealer Study (F to F) Fundamental U&A Study (F to F)
Our Team’s Healthcare Experience Categories: Oncology, Hepatitis, Diabetes, ED, Flu Vaccine, OTC, Dental, Nutrition Supplements, Test Instruments, Clinic Service, etc. Topics: market assess, medicine retail and purchase, equipment purchasing process, brand awareness and logo test, etc. Target respondents include doctors, patients, and pharmaceutical retailers interview methodologies, including industrial desk research, quantitative face-to-face & telephone, qualitative FGD&IDI, are applied
As a team, we are passionate to our company SINGAPORE | INDIA | SOUTH KOREA | CHINA RAJIV KOKANE Managing Director rajiv@divergentinsights.com Contact: +91.9833364348 Skype: Rajiv Kokane http://divergentinsights.com/ View DiveIn Video on: http://divergentinsights.com/video/ As a team, we are passionate to our company a complete solution for clients for an efficient and beneficial outcomes. Thank You For Your Time!