Adobe illustrator

Lesson Objectives To rebrand an existing logo by using vector tools and gradients •All students will create a level appropriate image •Most students will be able to explain how they have met their target level •Some students will be able to justify how they have exceeded their target level

TS2 TS3 TS4 1 2 3 4 5 6 End Assessment (Pepsi Logo) Shapes Can alter the inside/outside colour and line thickness of a shape Have used layers Can draw shapes which have various different number of sides Can create original shapes using the pen tool Have annotated where you have used each tool Can create a compound shape using the shape builder tool Can use the white arrow to alter shapes including turning corners into curves Can create a shape using the path finder tool Have described why you have used each tool Gradients To be able to apply an existing linear gradient to a shape To be able to move the points on a linear gradient To be able to add and remove points on a linear gradient To create an original linear gradient Have created a mesh gradient Have used both mesh and linear gradient Be able to create effective mesh gradient patterns SOAP Identify different target audiences/purposes Match up audience/purposes to pieces of work Independently list different target audiences and purposes Explain the requirements of generic audiences and purposes Identify the intended audience /purpose for a specific task Identify the requirements of the intended audience /purpose Make suitable comments about how a piece of work suits the audience Design with the audience/ purpose in mind Design in an effective way for the target audience/ purpose most of the time In your work books write down the 3 things you need to do in order to achieve your target level.

Big companies rebrand or redesign their logos every so often Why do you think this is?

Which companies Logo is this? What is the main problem with Apple’s redesigned logo in 1976? It was very different from the original brand image. Would people recognise that it was apple?

What is the main advantage to their new logo What is the main advantage to their new logo? It was simpler and more easily recognisable. It was clear and bold. It was more modern.

Rebranding the Pepsi logo Pepsi was first developed and produced in the early 1890’s by Caleb Bradham, a pharmacist in America. Over the years Pepsi has redesigned their logo to reflect changing fashions, competition and style. One thing has always remained the same – the colours Red, White and Blue

Today’s logo – it’s not perfect

Your challenge To rebrand a logo of your choice for todays consumer. Choose carefully – as you need to be able to demonstrate your skills in meeting the grade target. What I’m looking for Your use of Illustrator tools including Shapes Gradients Symbols (if appropriate) How suitable your logo is for the Audience and Purpose Illustrator workbooks – Title of Logo Rebrand

Snip your logo into your booklet – even if you haven’t finished! Give your test buddy a WWW and EBI – they should have identified their target grade and what they need to do to achieve it. This I what you’re comparing their work to. TS2 TS3 TS4 1 2 3 4 5 6 End Assessment (Pepsi Logo) Shapes Can alter the inside/outside colour and line thickness of a shape Have used layers Can draw shapes which have various different number of sides Can create original shapes using the pen tool Have annotated where you have used each tool Can create a compound shape using the shape builder tool Can use the white arrow to alter shapes including turning corners into curves Can create a shape using the path finder tool Have described why you have used each tool Gradients To be able to apply an existing linear gradient to a shape To be able to move the points on a linear gradient To be able to add and remove points on a linear gradient To create an original linear gradient Have created a mesh gradient Have used both mesh and linear gradient Be able to create effective mesh gradient patterns SOAP Identify different target audiences/purposes Match up audience/purposes to pieces of work Independently list different target audiences and purposes Explain the requirements of generic audiences and purposes Identify the intended audience /purpose for a specific task Identify the requirements of the intended audience /purpose Make suitable comments about how a piece of work suits the audience Design with the audience/ purpose in mind Design in an effective way for the target audience/ purpose most of the time

Evidence of your work.

Final Marking Snip your final logo into your booklet and explain the following My work is a Grade____ I know this because___ I acted on feedback by___ If your grade is a 3 or above you need to JUSTIFY why you deserve that level.